Senior Digital Marketing Manager, Advertising Senior Digital Marketing Manager, Advertising

About MSF-USA | Doctors Without Borders

Doctors Without Borders/Médecins Sans Frontières (MSF) is an international humanitarian organization providing medical care to people affected by conflict, epidemics, disasters, or exclusion from health care in over 70 countries. We were formed in France in 1971 as an association by a group of doctors and journalists to go to emergency situations and to treat patients with dignity while bearing witness independently of geopolitical boundaries. MSF is now a global movement of more than 25 MSF organizations, working in over 70 countries. We cooperate as an international, independent, medical humanitarian association that offers medical assistance to populations in distress, victims of natural or manmade disasters, and civilian victims of armed conflict, without discrimination and irrespective of race, religion, age, gender/sex, national or ethnic origin, color, disability, sexual orientation, genetic information, or political affiliation and provides assistance to the population in distress and intervenes worldwide. MSF staff also “bear witness” by speaking out about our work and what is experienced on the ground, not only to draw the world’s attention to crises, but to stand in solidarity with our patients and colleagues who are experiencing these emergencies firsthand.

We welcome candidates who bring a wide variety of backgrounds and experiences to join us in working toward MSF’s social mission.

Role Overview

The Senior Digital Marketing Manager, Advertising serves as both a strategic leader and an internal innovator for our performance and brand marketing programs. You’ll take the helm of our paid media channels, from social media, search (SEM), native advertising, and display, to video, radio, print, and emerging new media. Your mission will be to accelerate revenue growth, extend our digital reach, generate leads, and acquire new donors, with an emphasis on recurring donors (sustainers) through a full-funnel marketing approach. In collaboration with our external agency partners, you’ll design and pilot innovative digital acquisition, retention, and branding strategies, explore new channels, and test fresh tactics, creative ideas, and segmentation approaches.

Internally, you will serve as a catalyst for change, building support for novel and effective digital marketing initiatives. You’ll construct compelling data-driven business cases, present and persuade to leadership, and manage the change process to ensure smooth implementation and adoption of innovative practices.

Department Accountabilities

Prospecting

Pursue strategic opportunities in coherence with MSF-USA´s strategy, that create long-term value for the movement by identifying and developing new audience segments or donors for its mission.

Donor Cultivation, Engagement and Management

Build trust and loyalty with potential and existing donors. At the simplest level, update donors on activities. At a more complex level, build long-term relationships with key donors and key donor segments. Take overall responsibility for designing, developing, and delivering the donor engagement strategy. May be through channels or through personal relationships.

Fundraising

Secure reliable, sustainable, and efficient resources in alignment with MSF-US commitments.

Brand Positioning

Drive awareness and consideration through brand positioning based on the brand strategy and implement brand plans.

Best-in-Class Fundraising Systems and Capabilities

Deploy and champion the latest technological systems and capabilities that push the boundaries of what Development can produce for its donors.

Roles Specific Outcomes

Leadership and Direction

Communicate and lead a localized action plan, while highlighting how it aligns with MSF’s mission, vision, and values. Inspire and motivate others to drive commitment – and achieve extraordinary results.

Digital Marketing Strategy and Roadmap

Develop critical components of the digital marketing strategy and road map, ensuring they align with customer needs, market trends, and business goals.

Donor Development – Prospecting and Acquisition

Lead prospecting, relationship management, and engagement strategies for high-potential accounts, segments, and/or channels to deepen relationships, build pipeline and accelerate growth. Manage journeys, problem-solve.

Brand Positioning

Contribute significantly to brand positioning efforts and lead on contributing ideas to brand plans.

Insights & Reporting

Contribute to the design and creation of reporting strategies and templates. Lead execution of complex reports, identifying and interpreting complex patterns and trends, and translating those insights into actionable recommendations.

Budgeting

Manage budget plans for a department; could involve development or delivery (or both).