Social Media Consultant, Evaluation Office

This is a full time consultancy with the duration of 6 months (renewable based on performance).

The Position:

UNFPA Evaluation Office (EO) is seeking a social media professional with proven social media and digital skills to manage EO’s social media channels and create content that reflects EO’s communication priorities. This position reports directly to the Communication and Knowledge Management Specialist at UNFPA Evaluation Office.

How you can make a difference:

UNFPA is the lead UN agency for delivering a world where every pregnancy is wanted, every childbirth is safe and every young person's potential is fulfilled. UNFPA’s strategic plan (2022-2025), reaffirms the relevance of the current strategic direction of UNFPA and focuses on three transformative results: to end preventable maternal deaths; end unmet need for family planning; and end gender-based violence and harmful practices. These results capture our strategic commitments on accelerating progress towards realizing the ICPD and SDGs in the Decade of Action leading up to 2030. Our strategic plan calls upon UN Member States, organizations and individuals to “build forward better”, while addressing the negative impacts of the Covid-19 pandemic on women’s and girls’ access to sexual and reproductive health and reproductive rights, recover lost gains and realize our goals.

In a world where fundamental human rights are at risk, we need principled and ethical staff, who embody these international norms and standards, and who will defend them courageously and with full conviction.

UNFPA is seeking candidates that transform, inspire and deliver high impact and sustained results; we need staff who are transparent, exceptional in how they manage the resources entrusted to them and who commit to deliver excellence in programme results.

Job Purpose:

In line with the UNFPA Evaluation Policy and the Evaluation Strategy (2022-2025), the Evaluation Office launched a strategy to enhance evaluation use through communications and knowledge management (2022-2025). The strategy provides a results-based framework to strengthen evaluation use at UNFPA and beyond through a strong focus on increased engagement with stakeholders, effective communication of evaluations and improved accessibility of evaluative knowledge. Digital communications including social media outreach support the rollout of the strategy by increasing the visibility of EO and UNFPA evaluations, thereby enhancing the use of evaluation for decision-making, accountability and learning.

In addition, to propel the global evaluation community toward the achievement of the SDGs by 2030, the Evaluation Office also co-leads the Decade of EVALUATION for Action, also known as the Eval4Action campaign. The campaign uses social media outreach to deepen engagement with its 160+ partners and mobilize action for influential evaluation.

You would be responsible for:

1. Manage EO’s Twitter handle including:
   • Maintain and update EO’s Twitter editorial calendar.
   • Develop high-quality and timely Twitter content (copy, graphics, videos and other multimedia formats) on evaluation releases, key evaluation events, international advocacy days, news and events, including for the Eval4Action campaign.
   • Closely monitor analytics and undertake regular audits of the handle to gauge performance and identify strengths and areas for improvement.
   • Monitor other digital platforms for new content and information to engage and adapt for EO’s handle.
   • Based on the EO Newsflash and Eval4Action newsletters, select the most interesting and appropriate content to tweet.
   • Research additional content around evaluation, SDGs and UNFPA mandate to curate content for tweeting.
   • Research and identify best practices and trends in social media and adapt them for EO Twitter as appropriate.
   • Actively expand and engage with the network of followers and sustain existing followers with timely and engaging content.
     1. Support the management of the Twitter account of the Director of the Evaluation Office, including developing content and posting as required.
     2. Engage with social media influencers on Twitter related to EO’s mandate and Eval4Action objectives.
     3. Support the organization of and preparation for Twitter Spaces, including moderation and monitoring of Spaces as required.
     4. Manage Twitter coverage of EO participation in international and regional virtual conferences including live tweets from events, such as (but not limited to) UNFPA Executive Board sessions and various Eval4Action events and those organized by various partners.
     5. Support the Communications and Knowledge Management Specialist in preparing for social media campaigns.
     6. Identify other relevant social media channels for EO and Eval4Action to expand into.
     7. Manage EO YouTube channel including, uploading videos, creating playlists, and undertaking simple editing of videos if required.
     8. Support in creating other visual content for Evaluation Office and Eval4Action campaign as required such as infographics, presentations, newsletters, website graphics among others.
     9. Other tasks as requested by the Communications and Knowledge Management Specialist.

        Qualifications and Experience

        • A minimum of 2 years of experience in digital and social media communications, marketing/branding, and public relations, preferably with a focus on international development.
        • Proven experience as a social media manager especially for Twitter, managing various social media outlets, creating content, and measuring and interpreting social media analytics to inform strategies.
        • Demonstrated experience in building, engaging and maintaining online communities through social media strategies.
        • Excellent writing and editing skills and demonstrated experience in creating high-quality social media content from technical materials, under tight deadlines and fast-moving environments.
        • Must take initiative, be highly organized, good at time management and have demonstrated ability to work in a team.
        • Strong editorial judgement, including ethical and political awareness.
        • Experience in producing videos and graphics for social media (use of Adobe CC, Canva and other tools).
        • Understanding of international development, especially of the evaluation function at the United Nations or a similar system is an asset.

          Education:

          An advanced university degree in communications, media, marketing, or a related field. A first-level university degree in combination with four additional years of qualifying work experience may be accepted in lieu of the advanced university degree.

          Languages:

          Fluency in English; knowledge of other official UN languages, preferably French and/or Spanish, is desirable.

          Compensation and Benefits
          This position offers a competitive gross salary.

          Disclaimer

          UNFPA does not charge any application, processing, training, interviewing, testing or other fee in connection with the application or recruitment process. Fraudulent notices, letters or offers may be submitted to the UNFPA fraud hotline http://www.unfpa.org/help/hotline.cfm

          In accordance with the Staff Regulations and Rules of the United Nations, persons applying to posts in the international Professional category, who hold permanent resident status in a country other than their country of nationality, may be required to renounce such status upon their appointment.

          How to apply:

          Interested and qualified candidates should submit a cover letter along with their CV and P11 form by email to evaluation.office@unfpa.org with the subject line \"Application: Social Media Consultant\" by 9 August 2023. See all current vacancies