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IMPORTANT NOTICE REGARDING APPLICATION DEADLINE:ย please note that the deadline for applications is indicated in local time as per the time zone of the applicantโs location.
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1. ย ย ย Organizational Context
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a.ย ย ย Organizational Setting
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The position is located in the Customer Experience Section (CXS), Infrastructure and Platforms Sector. The section is responsible for marketing and customer service activities with a view to coordinating the strategy, planning, and execution of the Organizationโs overall customer experience strategy in close collaboration with other areas of the Organization.
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b.ย ย ย Purpose Statement
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The incumbent coordinates and supports online marketing and promotional activities across the organization. The incumbent assists in planning, coordinating, managing, and executing online marketing and promotional activities conducted by both the internal marketing and promotion teams and the external marketing agencies. The incumbent provides support to ensure that WIPOโs marketing and promotional campaigns are well-planned and executed with high standards, and meet the expected KPIs.
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c.ย ย ย Reporting Lines
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The incumbent works under the supervision of the Head, Customer Experience Section.
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d. ย ย Work Relations
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The incumbent will work closely with various stakeholders, both inside WIPO and external organizations.
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2.ย ย ย ย ย Duties and Responsibilities
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The incumbent will perform the following principal duties:
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a.ย ย Assist online marketing and campaign planningย - Liaise with the IP services colleagues (e.g. PCT, MADRID, HAGUE, and more) and CXS colleagues to understand the business needs and co-develop corresponding marketing campaigns to advance their objectives.
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b.ย ย Execute and coordinate the execution of online marketing campaigns - Co-develop the implementation plan and establish a planning calendar for the agreed activities with colleagues and/or the marketing agencies. Leverage all WIPO channels and third-party outlets, where available, to support the success of the campaigns.
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c.ย ย Assist the marketing-related activities as required - including, but not limited to, publishing marketing content online, monitoring traffic, optimizing paid advertising campaigns, producing reports on the growth and analytics of campaigns to stakeholders, and monitoring marketing project status and budget.
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d.ย ย Implement lead management practices - Ensure the common lead management practices are followed, with the marketing campaigns executed. Ensure the personal data privacy framework for collecting and using personal data is followed.
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e.ย ย Provide editorial advice for user-centric marketing content and campaign - Provide assistance to messaging and production for agreed deliverables. Write or edit copy as needed for agreed deliverables. Assist in the selection of images or other visual assets to accompany written text. Assist in video production as needed, including editing scripts.
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f.ย ย ย Create, advise, test, and deploy a variety of e-mail marketing campaigns for users across the Organization. Provide advice and implement e-mail marketing campaigns related to major events (e.g. GAP, WIPD, etc.) and webinar events. Provide support to matters related to e-mail marketing best practices.
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g.ย ย Perform other related tasks as required.
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3.ย ย ย ย ย Requirements
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Education (Essential)
First-level university degree or equivalent in marketing, communications, journalism, public relations, or other relevant fields.
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Education (Desirable)
Knowledge of online/e-mail marketing best practices; formal training with certifications from acknowledged institutions in one or more of the following: ย online media marketing and communication strategies, tactics, and technologies; e-mail marketing, campaign analysis and reporting; brand development and engagement strategies and tactics.
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Experience (Essential)
At least three years of professional experience in marketing and communication, preferably with B2B and/or B2C companies, inter-governmental agencies, or online media agencies with regional/global coverage.
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At least two years of online media marketing and communication experience, liaising (physically and remotely) with internal stakeholders and external marketing agencies to deliver effective KPI-oriented marketing campaigns.
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Experience with online marketing campaigns, distribution platforms, and tools.
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Experience (Desirable)
Experience managing projects involving stakeholders from different backgrounds and cultures.
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Language (Essential)
Excellent knowledge of written and spoken English.
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Language (Desirable)
Knowledge of other UN languages.
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Job Related Competencies (Essential)
Demonstrate strong customer service orientation.
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Positive attitude and strong teamwork orientation.
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Willingness to learn and try new ways of working on things that matter.
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Good communication, presentation, and interpersonal skills and ability to maintain effective partnership and working relations in a multi-cultural environment with sensitivity and respect for diversity.
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4.ย ย ย ย ย Organizational Competencies
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1.ย ย ย ย Communicating effectively.
2.ย ย ย ย Showing team spirit.
3.ย ย ย ย Demonstrating integrity.
4.ย ย ย ย Valuing diversity.
5.ย ย ย ย Producing results.
6.ย ย ย ย Showing service orientation.
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