Description
Heifer International is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, gender, gender identity, sexual orientation, age, status as a protected veteran, among other things, or status as a qualified individual with disability.
FUNCTION
The Marketing Copywriter plays a key role in creating marketing content that contributes to fundraising, brand awareness and donor stewardship. This person will conceptualize and write compelling copy for Heifer marketing materials in multiple channels, including print, digital and multimedia. They are a vital part of the Marketing Creative Services team as they contribute to the creative process from concept to completion. This role supports marketing campaigns for various audiences to achieve key strategic Marketing objectives.
We are looking for candidates located in Little Rock, AR or Central Arkansas area. Work arrangement is fully remote with occasional in-person meetings on a bi-weekly basis.
ESSENTIAL CHARACTER TRAITS:
The Marketing Copywriter is detail-oriented, creative, collaborative, focused, versatile and a strategic thinker. They should have a growth mindset with the ability to accept constructive criticism and apply it to future projects. They will display the ability to understand complex information and communicate it to a mass market audience. This position requires strong working knowledge of content creation, strong planning skills, active listening and confident communication skills. The Marketing Copywriter works within a team dynamic and individually.
RESPONSIBILITIES & DELIVERABLESA. Marketing Copywriting and Design/Multimedia Collaboration (70%)
Contribute to concepting and creating well-crafted integrated marketing campaigns focusing on fundraising, brand awareness and mass market donor stewardshipBrainstorm and present new concepts for integrated marketing campaignsReview and provide feedback on campaign ideas and projectsCreate exceptional and well-crafted content and copy for approved integrated marketing campaigns across multiple channels including print, digital and multimediaWork with various marketing stakeholders to understand channel needs and best practices while creating cohesive campaign collateral and materialsC. May perform other job-related duties as assigned. (5%)
Minimum Requirements:
Bachelorโs degree plus 2~4 years of related experience.
Preferred Requirements:
Experience with marketing and/or nonprofit copywritingAdobe Creative Suite and/or knowledge of design practicesMost Critical Proficiencies:
Strong concepting, copywriting, editing, script writing, storyboarding and grammar skillsAbility to tell compelling stories through various collateral piecesProven interpersonal and organizational communication skillsAbility to relate well to internal stakeholders and the general publicKnowledge of the awareness and context to which non-profit organizations operateKnowledge of Heifer's mission and its work worldwideDemonstrated working knowledge of the Adobe Creative Suite and Microsoft Office applicationsCommitment to further learn and enhance copywriting skillsEssential Job Functions and Physical Demands:
Ability to set priorities and meet deadlines, as well as follow schedules set by managerAbility to work both independently and as part of a teamAbility to prepare and present copy that conforms to prescribed style and format with superior attention to detailProven interpersonal and organizational communication skills with the ability to relate to individuals diplomatically and tactfullyWillingness and ability to travel as neededConstant face-to-face, telephone and electronic communication with colleaguesMay require constant sitting, standing and moving; working at a computer for extended periods of timeAbility to lift and carry up to 30 pounds (14 kilograms) floor to waistAbility to work with sensitive information and to maintain confidentialitySalary Information:
Starting salary for this position is $55k - $60k USD annually. Placement within the range will be based on the competency level of the candidate:
โข Minimum: Entry level, meets minimum qualifications. Needs guidance and training to perform key responsibilities of the job
โข Midpoint: Experienced and fully competent. Can independently perform all responsibilities of the job
โข Maximum: Highly experienced and can perform at a higher level than expected
**Disclaimer: Salary ranges are based on country location and local country salary scales.
WHAT WE OFFER:
Heifer International offers a variety of benefits for U.S.-based employees working 30 or more hours per week.
Health and wellness benefits including Flexible Spending Account and/or Health Saving AccountEmployee assistance program403(b) retirement plan (match 1% employee to 2% employer up to a maximum of 4% match + 3% employer discretionary contribution regardless of employee contribution)22 vacation days in addition to 12 statutory and discretionary holidays, and 10 sick days per yearEmployer-paid life insurance and accidental death & dismemberment (AD&D)Professional development and annual merit increase opportunitiesOptional critical illness insurance, legal assistance plan and pet protection