Mercy Corps is powered by the belief that a better world is possible. To do this, we know our teams do their best work when they are diverse and every team member feels that they belong. We welcome diverse backgrounds, perspectives, and skills so that we can be stronger and have long term impact.
The Team
The Development Team in Europe drives and supports Mercy Corpsโ strategies for restricted, flexible and unrestricted funds, raising profile and influence. Within this department, the Direct Marketing team focuses on strategically growing our supporter base and generating unrestricted and flexible income to further our global work.
The Position
Reporting to the Senior Manager of Direct Marketing, the Individual Giving officer will play a critical role within the Development Team primarily looking after our individual donors through the delivery of direct online and offline marketing and communications. You will support the delivery of individual giving and donations across acquisition and retention strategies including direct mail appeals, digital, lottery, stewardship materials and supporter journeys.
You will be responsible for campaign planning, testing, creative development, researching content and images for appeals, agency management and delivery and making sure that any appeal is run efficiently and effectively throughout.
You will play a key role in developing digital fundraising activities within Mercy Corps to maximise income, supporter acquisition and retention through digital channels, including social media, support engaging content creation, frictionless donations on digital channels and some website management.
You will work closely with members of the Development Team in Europe and global MarComms Team to support all fundraising initiatives through mass market, regular giving, legacy fundraising, corporate and foundation partnerships. You will identify storytelling and multichannel campaign opportunities that strengthen our relationships with current and future European supporters and partners, ensuring all content and messaging appropriately represents Mercy Corpsโ brand and messaging; and provide analysis reports on key metrics and trends to inform decision making.
When a humanitarian crisis strikes, you will work closely with other members of the Development Team to rapidly develop appropriate reactive content and messaging for social media and website to inform and engage our audiences, coordinating with the wider MarComms and Development Teams as we develop a programmatic response.
We are looking for a natural communicator with attention to detail and passion for creativity. You will be stepping into a fast-paced, ever-evolving environment. We need someone who is excited by change and new challenges, has deep experience in digital marketing and is highly effective at working across teams to make an impact.
Essential Responsibilities
Supporter Engagement
Proactively take a supporter centred approach to build relationships and maximise engagement and lifetime value with both existing and new supporters Demonstrate through engaging content Mercy Corpsโ positive impact externally with donors through all communication channels to external supporters/donorsSupporter Retention
Proactively look after our individual giving, regular giving, mid level and legacy supporters to ensure they have an amazing supporter journey experience with us delivering engaging meaningful communications and messaging that will inspire further engagement and maximise retention of supportersSupporter Acquisition
Working closely with other members of the Direct Marketing Team research and implement new activities and initiatives across Mercy Corps for acquisition of new supporters and donors. create a regular giving programme including welcoming new supporters and leading on the delivery of outstanding supporter journeys and stewardshipDigital Communications
Play a key role in developing digital fundraising activities to maximise income, supporter acquisition through lead generation activities and retention through digital channels Support engaging content creation and frictionless donations on digital platforms and website Work with the Senior Manager, Direct Marketing in Europe and global MarComms colleagues to support the delivery of a digital communications strategy for Europe focused on increased growth and engagementOther
Create, manage and evaluate fundraising campaigns for donor retention and acquisition through a variety of income streams - legacy, direct mail, appeals, lottery, raffles etc. This will be done through a variety of marketing channels including print and digital ensuring are all in line with Mercy Corps brand guidelines and in line with direct marketing best practices Regular reporting on key metrics and providing analysis on a regular basis through reporting on acquisition and retention programmes, email response rates, google analytics etc Produce or edit digital content, including writing, copy editing and designing graphics/videos using Canva, Adobe Illustrator, or Premier pro Support the development of content for email marketing and support other team members with relevant timely digital communications Regular monitoring of competitors and keeping up to date with key industry trends Share digital content ideas through participation in global editorial processes supporting our digital channelsEnsure UX consistency and brand guidelines are followed across all digital channels
Accountability to Participants and Stakeholders
Mercy Corps team members are expected to support all efforts toward accountability, specifically to our program participants, community partners, other stakeholders and to international standards guiding international relief and development work. We are committed to actively engaging communities as equal partners in the design, monitoring and evaluation of our field projects.
Supervisory Responsibility
None
Accountability
Reports Directly To: Senior Manager, Direct Marketing
Works Closely With: Direct Marketing Team & Media and Communications Team in Europe, global MarComms, Development Team in Europe
Knowledge and Experience
The ideal candidate for this role is someone who:
Significant digital marketing experience, including integrated campaign and appeal development and execution, content strategy, website content management and email marketing Has a deep understanding of the social media universe including Facebook, Twitter, , Instagram, YouTube, TikTok and LinkedIn and demonstrated knowledge of emerging platforms Is an excellent communicator and writer Has experience making improvements to processes Has ability to own the planning, development and implementation of projects Has computer skills including Adobe Illustrator, Canva, Microsoft Office Suite, social listening platforms and Google Analytics. Has the ability to thrive in a fast-paced, multi-tasking environment while maintaining the respect of team members Is adept at working across teams and geographies Has a strong understanding for cultural, political and religious environments among staff and in the countries we work with Be driven by a passion for international development, social justice and ending global poverty Work well under deadline pressureBe willing to work flexibly to accommodate global calls across time zones and respond during emergencies (some evening and weekends as required)
Success Factors
Excellent organisational and time management skills Systematic, with a strong eye for detail Advocates for the needs of our digital audiences and user-first UX Can work quickly, accurately and to deadlines Able to build and maintain effective internal and external relationships Strong team worker and communicator Able to cope with changing priorities, often at short notice and work well under pressure Proactive and solutions-based attitude High levels of motivation, professionalism and resilience An exposure to and interest in international development issues is important, along with an empathy for MC's mission
Living Conditions / Environmental Conditions
The position is based in the UK. Travel will be minimal. Mercy Corps team members represent the agency both during and outside of work hours when deployed in an international posting or on a visit/TDY to an international posting. Team members are expected to conduct themselves in a professional manner and respect local laws, customs and MC's policies, procedures and values at all times and in all in-country venues.
Ongoing Learning
In support of our belief that learning organisations are more effective, efficient and relevant to the communities we serve, we empower all team members to dedicate 5% of their time to learning activities that further their personal and/or professional growth and development
Diversity, Equity & Inclusion
Achieving our mission begins with how we build our team and work together. Through our commitment to enriching our organisation with people of different origins, beliefs, backgrounds, and ways of thinking, we are better able to leverage the collective power of our teams and solve the worldโs most complex challenges. We strive for a culture of trust and respect, where everyone contributes their perspectives and authentic selves, reaches their potential as individuals and teams, and collaborates to do the best work of their lives.
We recognise that diversity and inclusion is a journey, and we are committed to learning, listening and evolving to become more diverse, equitable and inclusive than we are today.
Equal Employment Opportunity
Mercy Corps is an equal opportunity employer that does not tolerate discrimination on any basis. We actively seek out diverse backgrounds, perspectives, and skills so that we can be collectively stronger and have sustained global impact.
We are committed to providing an environment of respect and psychological safety where equal employment opportunities are available to all. We do not engage in or tolerate discrimination on the basis of race, colour, gender identity, gender expression, religion, age, sexual orientation, national or ethnic origin, disability, marital status, military veteran status or any other protected group in the locations where we work.
Safeguarding & Ethics
Mercy Corps is committed to ensuring that all individuals we come into contact with through our work, whether team members, community members, program participants or others, are treated with respect and dignity. We are committed to the core principles regarding prevention of sexual exploitation and abuse laid out by the UN Secretary General and IASC. We will not tolerate child abuse, sexual exploitation, abuse, or harassment by or of our team members. As part of our commitment to a safe and inclusive work environment, team members are expected to conduct themselves in a professional manner, respect local laws and customs, and to adhere to