Call for interest- Digital Content Editor Arabic -11 months in IFAD Rome

The International Fund for Agricultural Development (IFAD), an international financial institution and specialized agency of the United Nations, was established as in 1977. IFAD is dedicated to eradicating rural poverty in developing countries. Over 70 per cent of the world's poorest people - 1.4 billion women, children and men - live in rural areas and depend on agriculture and related activities for their livelihoods. IFAD’s overarching development goal is to invest in rural people to enable them to overcome poverty and achieve food security through remunerative, sustainable and resilient livelihoods. To achieve this goal, IFAD pursues three closely interlinked strategic objectives: to increase poor rural people’s productive capacities; increase poor rural people’s benefits from market participation; and strengthen the environmental sustainability and climate resilience of poor rural people’s economic activities.

The Communications Division (COM) leads implementation of IFAD’s Communication Strategy and acts variously as facilitator, partner and leader with regards to delivery of IFAD’s internal and external communication work. COM has a team of expert staff in media relations, video production, writing, publishing, web, social and other digital media, graphic design, visual identity, photography, brand management, and internal communication to meet IFAD’s communication priorities.

Key Functions and Results  

Key results expected / Major functional activities

The Digital Content Editor – Arabic – will be responsible for managing the Arabic version of IFAD’s corporate website and IFAD’s global Arabic Twitter account.

- Duty Station: Rome

The main activities and results expected are:

Web

• Coordinate, proof/fact-check, translate edit and rewrite submissions, (news, feature stories, landing page text, blogs etc.) for IFAD's corporate website in Arabic, ensuring consistent copy style and messaging;
• Prepare web text in Arabic for posting, including selecting appropriate multimedia elements, writing photo captions, headlines and story descriptions, and finding related links;
• Schedule and coordinate website content flow in Arabic from across the Communications Division and other units within IFAD, giving high priority to regular homepage updates to create a timely and engaging experience;
•  Use website analytics and make recommendations to adjust content and SEO in Arabic.
• Provide oversight and ensure quality control of posted content before, during and after the production process.

  Social Media

  • Manage IFAD Twitter account in Arabic, by conceptualizing, copywriting, engaging, moderating;
  • Work in close coordination with the social media team to provide and translate social media packages related to International Days, campaigns and key events/moments;
  • Provide monthly reporting and analysis;
  • Support with the translation of social media videos;
  • Other duties as required.

    Key Performance Indicators  

    Impact of Key results / Key performance indicators

    The key performance indicators for Digital Content Editors consultants include:

    1. Deliver high-quality version of IFAD website in Arabic
    2. Update and implement a strategy for on-going audience engagement in Arabic
    3. Coordinate, proof/fact-check, edit and rewrite content submissions (blogs, news, feature stories, photo essays etc.) on a daily basis or as required during the period of the contract;
    4. Daily production and publication of social media quality content
    5. Run monthly website analytics and present recommendations for improvements, making adjustments as required during the period of the contract, in particular regarding content and SEO.