Description
BACKGROUND:
Passing Gifts Private Limited (PGPL) is a wholly owned subsidiary of Heifer International USA and it provide services in educating, consulting, training, advising, and providing professional and technical services to individuals, associations, and entities in India and abroad, particularly those who support or are working in the areas of social advancement and sustainable development. This position may also require service agreements, secondment agreements, between entities, etc.
FUNCTION:
The Program Manager- Enterprise & Market Development will lead PGPLโs project activities on connecting farmer- producer organizations (FPOs) and self-help groups with market intermediaries and support the development of micro and small enterprises (MSMEs). S/he will coordinate with the Access to Finance lead in the development and execution of the overall strategic vision, goal and objectives of the access to finance component.
The Program Manager - Enterprise & Market Development will explore and collaborate with different public and private sector organizations to strengthen the forward and backward linkages in both product markets and input/service markets. This position will assist in developing and managing prototypes towards upgrading value chains and develop scale-up strategies for the wider benefit of PGPL project beneficiaries and sub-sector growth.
RESPONSIBILITIES AND DELIVERABLES: (including approximate percentage effort)
Business Development and Branding (30%)
- Carry out market research on demand and supply, value chain analysis, business venture feasibility studies, stakeholder mapping, etc., to identify viable enterprise establishment or strengthen existing enterprises.
- Support to develop bankable business plans (both at start-up and growth stages) and connect with relevant financial and non-financial service providers (medium and large-scale business ventures).
- Identify branding options for PGPL farmersโ products for market