Manager, Direct Response Virtual Req #288 Wednesday, October 9, 2024 Founded in 1945 with the creation of the CARE Package®, CARE is a leading humanitarian organization fighting global poverty. CARE places special focus on working alongside women and girls. Equipped with the proper resources women and girls have the power to lift whole families and entire communities out of poverty. In 2023, CARE worked in 109 countries, reaching 167 million people through more than 1,600 projects. To learn more, visit www.care.ca

CARE Canada is currently seeking a Manager, Direct Response

ABOUT THE ROLE

The Revenue and Marketing unit drives CARE Canada’s externally facing initiatives and is fundamental to our goal of inspiring Canadians to join us in this journey with a brave and bold voice, innovative partnerships and sustainable, innovative and balanced revenue sources.

As a key driver of engagement and revenue for CARE Canada, the Manager, Direct Response is responsible for the ownership, planning, execution, and monitoring and evaluation of the giving program through a variety of channels that span both online and offline as well as acquisition, This role is responsible for driving the day-to-day activities to build, align, and grow the Direct Response fundraising portfolio. This role reports to the Director of Marketing, Communications & Direct Response.

The incumbent will develop and coordinate direct response content and campaigns to existing donors and supporters and lead acquisition campaigns to acquire and convert new donors and supporters as set out in the annual plan. This may include, but is not restricted to:

• Email program
• Digital advertising program and campaigns
• Digital advocacy and lead acquisition campaigns
• Digital peer-to-peer program and campaigns
• Direct mail campaigns
• Matching gift efforts
• Face-to-face giving (door-to-door and street canvassing)
• Telemarketing campaigns

  WHAT YOU OFFER / ABOUT YOU

  • 5-7 years of marketing and fundraising experience including the management of: an email program, digital advertising program, and lead acquisition and conversion campaigns with a proven track record of developing and executing revenue generating campaigns.
  • 5-7 years of working experience with digital advertising platforms and tools (Google Ads, Facebook Ads Manager, Twitter Ads, LinkedIn Ads etc.)
  • 5–7 years of experience working with measurement and analytics tools (Google Analytics, Facebook Insights and Business Manager, Twitter Analytics, Rival IQ, Buffer etc.).
  • Minimum 3 years of experience working with CRM tools, ideally in a non-profit environment.
  • A passion for keeping on top of trends, innovation, optimization, testing, and analysis.
  • Expert knowledge of direct marketing principles and best practices.
  • Strong writing, editing, and content development skills with the ability to craft stories that inspire donors and supporters.
  • Data-minded and data driven with expert analytics, analysis, and reporting experience.
  • Knowledge of ethical fundraising guidelines and best practices.
  • Strong attention to detail and accuracy.
  • Excellent organizational, time management, and project management skills.
  • Committed to continued professional development, learning, and growth.

    WHAT WOULD MAKE YOU EXTRAORDINARY

    • 2-3 years of management experience (direct reports).
    • Experience in a large, complex organization (non-profit experience preferred).
    • Strong analytical skills.
    • Team player with a demonstrated ability to work collaboratively and independently.
    • A keen interest in the work and mission of CARE Canada.
    • Knowledge of receipting rules and guidelines for digital and offline donations per the Canada Revenue Agency (CRA).
    • Knowledge of cutting-edge digital fundraising tools considered an asset.
    • Expertise with graphic design software (Adobe Creative Suite) is considered a strong asset.
    • English essential, French and other languages are considered an asset.

      WHAT WE OFFER / ABOUT CARE

      • Starting Salary Range between $85,000 - $90,000
      • Comprehensive benefits package and confidential Employee Assistance Program services available to you and your dependents from your first day of employment
      • 3 weeks of annual leave (increases to 4 weeks from 2nd year of employment)
      • Inclusive Holiday Policy
      • Paid sick leave
      • Parental leave top-up
      • Employer contributions to group pension plan
      • Optional participation in group RRSP
      • Annual all staff retreat in Ottawa