Digital Analytics and Database Associate

Hardship Level (not applicable for home-based)B

Family Type (not applicable for home-based)

Family

Staff Member / Affiliate TypeUNOPS LICA6

Target Start Date2024-07-01

Job Posting End DateJune 20, 2024

Terms of Reference1. General Background

This position is with the digital acquisition team within the Private Sector Partnerships Service MENA team and serves departments within PSP MENA such as the Individual giving team, PPH and coordinating with the global team.

The Data and Analytics function supports UNHCR fundraising activities and works primarily with two pillars:
1. the Google stack of tools: Analytics 360, Tag manager 360, Search Console, BigQuery for data storage, management and ad hoc analytics, and the integration between the analytics tools and digital ad platforms including Google Ads, Google Marketing Platform, Facebook and more.
2. Salesforce implementation project in which this role will play a crucial role in making sure the implementation, integrations and development of this project is done correctly

2. Purpose and Scope of Assignment

Under the overall supervision of the PSP IG Officer, the Digital Analytics and Database Associate will
assist in the following:

• Own project delivery through full implementation lifecycle on multiple simultaneous projects.
• Follow best practices and standards in software design, development, and deployment.
• Develop full migration and implementation plans that address both tactical and strategic needs of the organization.
• Work closely with the Salesforce global team to scope projects, building a statement of work based on estimates of time and effort to successfully fulfill requirements.
• Adapt existing methods and procedures to create possible alternative solutions to moderately complex problems.
• Work with different stakeholders to gather key requirements on business processes and data needs on a per-project/market basis.
• Configure solutions with Salesforce products, as needed to complete project goals.
• Plan and execute data migrations from legacy data systems to Salesforce.
• Investigate and implement third party tools that integrate with Salesforce.
• Support PSP MENA teams with reports, segmentation, dashboards creation and trends analysis reports to keep the team up to date.
• Be the voice for process and platform improvements with the global salesforce team.
• Organize and hold training sessions on processes for all roles to increase efficiency of usage.
• Escalate reoccurring technical issues to the relevant support teams.
• Lead communication for platform and process changes
• Support the implementation of automated journeys for multiple audiences to cultivate relationships and enhance communications with active and inactive donors.
• Support digital acquisition and data capture strategies, as well as audience list and database management and integrations.
• Work collaboratively to understand business and customer needs and advise on industry best practices and standards related to email marketing.
• Create and coordinate implementation of global standardized data convention for web and app measurement with our own custom built platform.
• Make our app and web measurement data more accessible by creating dashboards and reports in Google Analytics and other tools. This will make it available to teams such as digital fundraisers working with donor acquisition and retention, website owners, content editors and management.
• Work closely with teams to bring value from data and help them create corresponding actions from data and insights.
• Help promoting a data-first based strategy and how to identify business opportunities from analyzing data.
• Act as regional focal point for digital analytics and work with regional and local UNHCR offices internal and external experts on measurement reports.
• Translate fundraising teams and other internal stakeholder questions into KPIs and metrics that can be measured from user interactions with web and mobile app properties.
• Develop, implement and maintain naming conventions within Google Analytics 360 (Universal Analytics and GA4) and Google Tag Manager
• Keeping the team and UNHCRs GA userbase updated with GA4 feature changes and other significant changes in relevant website, app and digital ads tracking technology.
• Maintain oversight on external trends potentially impacting web/app measurement and make sure that these trends are incorporated into UNHCRs measurement setup


3. Qualifications and Experience

a. Education

• Secondary education with preferably a degree in Computer Science, Statistics, Business Administration or Marketing, or a related field - data analysis and digital marketing qualifications preferred.
• Google Analytics Certification for GA4 is preferred, but not a must.
• Looker Studio (Google Data Studio) completed training course is preferred, but not a must.

b. Work Experience

• Minimum 3 years of relevant work experience; or 2 years of relevant work experience with an Undergraduate degree (equivalent of a Bachelor’s) or higher degree.
• Work experience with Salesforce or other CRMs is required.
• Work experience with Google Analytics is required.
• Experience with Looker Studio (Google Data Studio) is preferred.
• Experience with Google Cloud BigQuery is preferred.
• Experience with SQL is desired.
• Experience with Google Search Console is desired.
• Familiarity with general website structures (HTML, CSS) is preferable.

c. Key Competencies

• Having an analytical mindset and good skills in explaining rather complex data in plain words and dashboards
• Advanced knowledge of Google Analytics, Adobe Analytics or other relevant website measurement platforms
• Knowing a digital marketing teams general tasks and objectives to support them in their activities with data and insights.
• Knowing how a marketing automation team operates (Email, SMS and app push messages) and be ready to support them in their activities with data and insights.
• Strong written and verbal communication skills
• Strong interpersonal skills and ability to establish and maintain effective working relationships with people in a multicultural, multi-ethnic environment with sensitivity and respect for diversity.
• Fluency in written and oral English is required.
• Knowledge of another UN language desirable

Standard Job Description

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Desired Languages

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Additional Qualifications

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Other informationThis position doesn't require a functional clearance

Home-BasedNo