Consultant (12 months, home-based & office-based): Campaign Liaison Officer Consultant (World Cup Sports), Division of Private Fundraising and Partnerships (PFP)

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential. 

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone. 

And we never give up. 

For every child, hope

The purpose of the Campaign Liaison Officer Consultant (World Cup Sports) assignment is to lead the development and execution of a global marketing and fundraising strategy centered around the World Cup. This role will focus on activating partnerships and monetizing the campaign to ensure its financial viability, while maximizing global visibility. Key responsibilities include mapping sponsorship opportunities, engaging with key stakeholders in the host markets (US, Canada, and Mexico) to identify fundraising potential, leveraging relationships with national football teams, and developing a global marketing campaign that can support fundraising goals for PFP (as well as advocacy components) in collaboration with an outside agency partner that would be managed by PFP.

How can you make a difference?  Scope of Work:   The Campaign Liaison Officer Consultant (World Cup Sports) will play a pivotal role in driving the development and execution of a comprehensive global marketing campaign and fundraising strategy for the World Cup. This role is uniquely positioned to bridge the gap between marketing and partnerships activation, ensuring that the World Cup campaign not only garners significant global visibility, but also delivers strong financial results through strategic partnerships and fundraising efforts.   Key Responsibilities: 1. Sponsorship Mapping: o Conduct an in-depth analysis of both local and global sponsors associated with the World Cup. o Identify sponsorship opportunities that align with the campaign’s goals and explore potential partnerships with new sponsors. o Develop a strategic framework to approach sponsors, focusing on mutually beneficial partnerships that will enhance the World Cup campaign’s reach and impact.   2. Stakeholder Engagement: o Lead discussions with key communications and corporate teams across the three host markets—US, Canada, and Mexico—to explore joint opportunities. o Collaborate with these teams to scope out potential fundraising initiatives by engaging their IG (Individual Giving) and Philanthropy teams. o Work closely with these stakeholders to identify additional revenue streams and ensure that fundraising remains a core component of the campaign strategy.   3. Football Team Partnerships: o Engage with NC/PSFR markets to identify relationships with national football teams that could be leveraged to enhance the campaign’s outreach and fundraising. o Explore partnerships with football teams, focusing on those with existing relationships in key markets (e.g., UK) and establish a pipeline of national team collaborators. o Identify ways to integrate football team collaborations into the global campaign narrative and fundraising strategy.   4. Global Campaign Development: o Collaborate with the selected agency to develop a creative global marketing concept, that can support fundraising needs, ensuring that it aligns with the World Cup campaign’s broader objectives. o Utilize successful past initiatives, such as the UEFA Pass Campaign with Mastercard, as a foundation to create impactful fundraising tactics for the World Cup campaign. o Leverage UUK learnings on SoccerAid. o Ensure that fundraising efforts are seamlessly integrated into the overall campaign, making it monetizable and aligned with PFP’s financial goals.   Reporting Structure: • The Consultant will report directly to the Chief of Purpose Marketing & Brand Building, while working in close collaboration with the Corporate Alliances Manager at PFP. This reporting structure ensures alignment with both the marketing strategy and the partnership activation sides of the campaign. Collaborations: • The Consultant will co-lead the World Cup marketing campaign’s development in partnership with Division of Global Communication and Advocacy (DGCA), ensuring that the campaign is strategically positioned for maximum global visibility. • In parallel, the Consultant will work closely with PFP leadership to develop and execute a fundraising strategy, identify, and engage corporate partners, individual givers, and national football teams to ensure the campaign's financial viability. This role is essential for building a pipeline of partnership opportunities and ensuring that the World Cup campaign is monetized effectively, driving both marketing and fundraising successes.   Deliverables:

Business Case   

1. Initial research and draft outline of fundraising business case.

2. Refined draft with initial data for fundraising opportunities.                                                

Business Case & Sponsorship Mapping  

1. Final business case delivered. Initial sponsor analysis.                                                

Sponsorship Mapping & Stakeholder Engagement           

1. Detailed sponsor analysis. Initial stakeholder discussions.        

2. Final sponsor framework. Stakeholder discussions recap.                                                

Stakeholder Engagement & Football Team Partnerships

1. Final stakeholder engagement. Initial research on football teams.                                                

Football Team Partnerships        

1. Engage with national football teams. Build collaboration pipeline.        

2. Refine football collaboration pipeline.                                               

Football Team Partnerships & Campaign Development   

1. Final football partnerships strategy. Initial campaign concept.                                                 

Campaign Development              

1. Refine fundraising concept for UEFA campaign.            

2. Final campaign integration strategy.                                      

Campaign Measurement & Reporting    

1. Collect OKR/KPI data. Prepare reporting slides.

To qualify as an advocate for every child you will have… 

Educational Background:

▪ A first-level university degree (Bachelor’s) in Marketing, Communications, Business Administration, Sports Management, or a related field is required.

▪ An advanced university degree (Master’s or higher) in a relevant field is an asset. 

Experience:

▪ A minimum of 5 years of experience in marketing, fundraising, corporate partnerships, or sponsorship management, preferably within the sports, non-profit, or entertainment sectors is required.

▪ A proven track record of developing and executing large-scale, multi-stakeholder marketing or fundraising campaigns is required.

▪ Experience working with international brands, corporate partners, or high-profile events such as global sporting tournaments is an asset.

Knowledge/Expertise:

▪ Global Sponsorship and Partnership Management:

o Deep understanding of the sponsorship landscape, particularly in sports marketing, with experience identifying and managing partnerships with multinational corporations, NGOs, or football/sports organizations.

o Knowledge of World Cup-related corporate activations and sports sponsorship best practices.

▪ Fundraising Strategies:

o Expertise in developing and integrating innovative fundraising approaches into global marketing campaigns.

o Familiarity with Individual Giving (IG) and Philanthropy strategies within the context of high-profile campaigns.

▪ Sports Industry & Global Campaigns:

o Knowledge of the global football landscape, including major national teams and their engagement strategies.

o Understanding of international markets, particularly the sports ecosystems in the US, Canada, Mexico, and the UK.

▪ Stakeholder Engagement:

o Ability to engage, negotiate, and collaborate with diverse stakeholder groups including corporate partners, football teams, philanthropic organizations, and communication teams.

Language: ▪ Fluency in English is required, knowledge of a UN language is an asset.

Skills:

▪ Excellent interpersonal & communication skills, both written and verbal.

▪ Strategic Planning & Execution: strong strategic thinking with the ability to plan, design, and implement complex marketing and fundraising initiatives that align with both organizational and partner objectives.

▪ Flexibility and ability to work independently and in a team.

▪ Strong work ethic, drive for results, enthusiastic team player.

▪ Ability to work effectively with a diverse range of stakeholders across different levels of the organization.

▪ Strong customer service approach to interactions with internal and external stakeholders.

For every Child, you demonstrate… 

UNICEF's values of Care, Respect, Integrity, Trust, Accountability, and Sustainability (CRITAS). 

To view our competency framework, please visit  here. 

Remarks:   Please indicate your all-inclusive (lump sum) fees in USD against the deliverables listed above, including all associated administrative and travel costs (if applicable), in the cover letter. The office selects the individual based on best value for money.   Payment of professional fees will be based on submission of agreed deliverables. UNICEF reserves the right to withhold payment in case the deliverables submitted are not up to the required standard or in case of delays in submitting the deliverables on the part of the consultant.

Only shortlisted candidates will be contacted and advance to the next stage of the selection process. 

Individuals engaged under a consultancy or individual contract will not be considered “staff members” under the Staff Regulations and Rules of the United Nations and UNICEF’s policies and procedures, and will not be entitled to benefits provided therein (such as leave entitlements and medical insurance coverage). Their conditions of service will be governed by their contract and the General Conditions of Contracts for the Services of Consultants and Individual Contractors. Consultants and individual contractors are responsible for determining their tax liabilities and for the payment of any taxes and/or duties, in accordance with local or other applicable laws. 

The selected candidate is solely responsible to ensure that the visa (applicable) and health insurance required to perform the duties of the contract are valid for the entire period of the contract. Selected candidates are subject to confirmation of fully-vaccinated status against SARS-CoV-2 (Covid-19) with a World Health Organization (WHO)-endorsed vaccine, which must be met prior to taking up the assignment. It does not apply to consultants who will work remotely and are not expected to work on or visit UNICEF premises, programme delivery locations or directly interact with communities UNICEF works with, nor to travel to perform functions for UNICEF for the duration of their consultancy contracts. 

UNICEF is committed to diversity and inclusion within its workforce, and encourages all candidates, irrespective of gender, nationality, religious or ethnic background, and persons with disabilities, to apply to become a part of the organization. To create a more inclusive workplace, UNICEF offers paid parental leave, breastfeeding breaks, and reasonable accommodation for persons with disabilities. UNICEF strongly encourages the use of flexible working arrangements. Click here to learn more about flexible work arrangements, well-being, and benefits.

According to the UN Convention on the Rights of Persons with Disabilities (UNCRPD), persons with disabilities include those who have long-term physical, mental, intellectual, or sensory impairments which, in interaction with various barriers, may hinder their full and effective participation in society on an equal basis with others. In its Disability Inclusion Policy and Strategy 2022-2030, UNICEF has committed to increase the number of employees with disabilities by 2030. AtIn UNICEF, we provide reasonable accommodation for work-related support requirements of candidates and employees with disabilities. Also, UNICEF has launched a Global Accessibility Helpdesk to strengthen physical and digital accessibility. If you are an applicant with a disability who needs digital accessibility support in completing the online application, please submit your request through the accessibility email button on the UNICEF Careers webpage Accessibility | UNICEF.

UNICEF does not hire candidates who are married to children (persons under 18). UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination based on gender, nationality, age, race, sexual orientation, religious or ethnic background or disabilities. UNICEF is committed to promote the protection and safeguarding of all children. All selected candidates will, therefore, undergo rigorous reference and background checks, and will be expected to adhere to these standards and principles. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check, and selected candidates with disabilities may be requested to submit supporting documentation in relation to their disability confidentially.