Social Media Specialist

Background
  Diversity, Equity and Inclusion are core principles at UNDP:  we value diversity as an expression of the multiplicity of nations and cultures where we operate, we foster inclusion as a way of ensuring all personnel are empowered to contribute to our mission, and we ensure equity and fairness in all our actions. Taking a ‘leave no one behind’ approach to our diversity efforts means increasing representation of underserved populations. People who identify as belonging to marginalized or excluded populations are strongly encouraged to apply. Learn more about working at UNDP including our values and inspiring stories.
  UNDP does not tolerate sexual exploitation and abuse, any kind of harassment, including sexual harassment, and discrimination. All selected candidates will, therefore, undergo rigorous reference and background checks.
 

Office/Unit/Project Description 

UNDP is the knowledge frontier organization for sustainable development in the UN Development System and serves as the integrator for collective action to realize the Sustainable Development Goals (SDGs). UNDP’s policy work carried out at HQ, Regional and Country Office levels, forms a contiguous spectrum of deep local knowledge to cutting-edge global perspectives and advocacy. In this context, UNDP invests in the Global Policy Network (GPN), a network of field-based and global technical expertise across a wide range of knowledge domains and in support of the signature solutions and organizational capabilities envisioned in the Strategic Plan.

Within UNDP’s Global Policy Network, the Bureau for Policy and Programme Support (BPPS) has the responsibility for developing all relevant policy and guidance to support the results of UNDP’s Strategic Plan. BPPS works in an integrated manner with UNDP’s Crisis Bureau (CB), ensuring that cross cutting issues are fully integrated while communicating results. In this context, BPPS Communications provides support to the senior management and the policy teams within the bureau to effectively coordinate and communicate results to external audience, including the media, leads advocacy and outreach to promote its global mandate and thought leadership on sustainable development i.e. around interconnected issues of poverty and inequality, nature, biodiversity, climate, energy, gender and resilience for achieving the Sustainable Development Goals.

Scope of Work 

Under the overall supervision of the BPPS Communications Specialist, the incumbent will be responsible for helping enhance the information flow and visibility of UNDP’s work on digital platforms. Specifically, the incumbent will develop engaging and creative visual assets that can help communicate knowledge and results produced under the policy and programme work. The digital assets will capture compelling results and showcase impact through various digital mediums, targeted to a variety of audiences, including development partners, everyday citizens, governments, and donors.

Key tasks/deliverables for the consultant include:

Social Media Strategy Design and Delivery

• Develop a social media strategy aligned with the BPPS communications workplan and UNDP External Engagement Plan that helps increase visibility and understanding of UNDP’s work in policy and programme, among general audience while also influencing target audiences (donors, other UN agency, development and humanitarian actors, UN Member States and more).
• Maintain, monitor and engage with selected social media platforms.
• Develop and maintain a Trello calendar of social media content aligned to key moments, themes and issues of priority for BPPS.

  Content Creation

  • Research, edit, write and develop high-impact social media content including copy, graphics, videos and other multimedia formats that effectively informs and engages external audiences and supports campaigns. To be used across all UNDP digital channels (including website, including X, Instagram and LinkedIn) in three languages including UNDP leadership account/s.
  • For key moments and campaigns, develop complete social media kits that can be used across the whole organisation and by partners to increase visibility of UNDP work around these issues.

    Measure web and social media performance

    • Produce regular analytics report for web and social media, specifically campaigns and monthly and yearly reporting, using different tools. Measure the impact of the social media strategy and adjust activities in order to increase/maximize impact according to evolving trends and technology. 

      Perform additional communications tasks as required

      • Create infographics, presentations and other communication materials as needed to amplify UNDP’s work aligning with UN International days, UN Global Conferences.
      • Contribute to general editing and fine-tuning think pieces, press releases, blogs and stories.
      • Facilitate in uploading and disseminating statements, press releases in UNDP website. 
      • Use mail chimp to design internal newsletters and policy messages for dissemination to internal/external UNDP audience.
      • Any other visual communications and design related tasks as required or assigned by the supervisor.
      • The incumbent performs other duties within their functional profile as deemed necessary for the efficient functioning of the Office and the Organization

        Institutional Arrangement

        Reporting to the BPPS Communications Specialist, the Social Media Specialist will be an active member of the wider BPPS communications team. The Specialist will also participate in regular UNDP Global Policy Network Communications Team meetings. 

        📚 𝗗𝗶𝘀𝗰𝗼𝘃𝗲𝗿 𝗛𝗼𝘄 𝘁𝗼 𝗚𝗲𝘁 𝗮 𝗝𝗼𝗯 𝗶𝗻 𝘁𝗵𝗲 𝗨𝗡 𝗶𝗻 𝟮𝟬𝟮𝟯! 🌍🤝 𝗥𝗲𝗮𝗱 𝗼𝘂𝗿 𝗡𝗘𝗪 𝗥𝗲𝗰𝗿𝘂𝗶𝘁𝗺𝗲𝗻𝘁 𝗚𝘂𝗶𝗱𝗲 𝘁𝗼 𝘁𝗵𝗲 𝗨𝗡 𝟮𝟬𝟮𝟯 𝘄𝗶𝘁𝗵 𝘁𝗲𝘀𝘁 𝘀𝗮𝗺𝗽𝗹𝗲𝘀 𝗳𝗼𝗿 𝗨𝗡𝗛𝗖𝗥, 𝗪𝗙𝗣, 𝗨𝗡𝗜𝗖𝗘𝗙, 𝗨𝗡𝗗𝗦𝗦, 𝗨𝗡𝗙𝗣𝗔, 𝗜𝗢𝗠 𝗮𝗻𝗱 𝗼𝘁𝗵𝗲𝗿𝘀! 🌐

        ⚠️ 𝐂𝐡𝐚𝐧𝐠𝐞 𝐘𝐨𝐮𝐫 𝐋𝐢𝐟𝐞 𝐍𝐨𝐰: 𝐏𝐨𝐰𝐞𝐫𝐟𝐮𝐥 𝐓𝐞𝐜𝐡𝐧𝐢𝐪𝐮𝐞𝐬 𝐡𝐨𝐰 𝐭𝐨 𝐠𝐞𝐭 𝐚 𝐣𝐨𝐛 𝐢𝐧 𝐭𝐡𝐞 𝐔𝐧𝐢𝐭𝐞𝐝 𝐍𝐚𝐭𝐢𝐨𝐧𝐬 𝐍𝐎𝐖!

        The incumbent will work from the office and will be given access to relevant information necessary for execution of the tasks under this assignment. 

        If travel is required, such travel shall be at UNDP’s expense and processed in accordance with UNDP’s  travel guidance and policy.

        Competencies Core   Achieve Results: LEVEL 3: Set and align challenging, achievable objectives for multiple projects, have lasting impact  Think Innovatively: LEVEL 3: Proactively mitigate potential risks, develop new ideas to solve complex problems  Learn Continuously: LEVEL 3: Create and act on opportunities to expand horizons, diversify experiences Adapt with Agility: LEVEL 3: Proactively initiate and champion change, manage multiple competing demands  Act with Determination:  LEVEL 3: Think beyond immediate task/barriers and take action to achieve greater results Engage and Partner: LEVEL 3: Political savvy, navigate complex landscape, champion inter-agency collaboration Enable Diversity and Inclusion: LEVEL 3: Appreciate benefits of diverse workforce and champion inclusivity

        Cross-Functional & Technical competencies  Thematic Area Name Definition Business Development Knowledge Generation Ability to turn research and policy information into useful knowledge, relevant for context, or responsive to a stated need Business Management Communication

        Ability to communicate in a clear, concise and unambiguous manner both through written and verbal communication; to tailor messages and choose communication methods depending on the audience.

        Ability to manage communications internally and externally, through media, social media, and other appropriate channels Business Management Working with evidence and data Ability to inspect, cleanse, transform and model data with the goal of discovering useful information, informing conclusions and supporting decision-making Business Development UNDP representation Ability to represent UNDP and productively share UNDP knowledge and activities; advocate for UNDP, its values, mission and work with various constituencies Business Direction and Strategy System thinking Ability to use objective problem analysis and judgement to understand how interrelated elements coexist within an overall process or system, and to consider how altering one element can impact on other parts of the system Digital and Innovation Social Media

        Knowledge of social media and ability to advise the use of social media for development outcomes 

        Minimum Qualifications of the Successful IPSA

        Min. Education requirements   

        • An advanced university degree (master’s degree or equivalent) in journalism, communications, digital communications, or related field is required. Or 
        • A first-level university degree (bachelor’s degree) in the above- mentioned fields of study,  in combination with an additional two years of qualifying experience will be given due consideration in lieu of the advanced university degree.

          Min. years of relevant work experience              

          • A minimum of five (5) years (with master’s degree) or 7 years (with bachelor’s degree) of professional experience producing digital communications content and advocacy material via various media (i.e. print, video, animation, websites, social media).

            Required skills  

            • Demonstrated experience of social media friendly video production from conceptualization to publication on digital channels. 
            • Proficiency and experience in graphic design, video production/editing and/or animation using software, such as Adobe Photoshop, Illustrator, InDesign, After Effects, Final Cut Pro, and the rest of Adobe Creative Suite.
            • Demonstrated experience of graphic production and/or animation, from conceptualization to final product.
            • Experience on providing support and guidance on the production and dissemination of communication products, including reports/publications, newsletters, graphics, social media assets, social media friendly videos.
            • Experience in the use of computers and office software packages (MS Word, Excel, etc.) and advanced knowledge of web-based management systems such as ERP

              Desired skills in addition to the competencies covered in the competencies section 

              • Prior experience with UNDP is a strong asset.
              • Familiarity with the UN system in general is an asset.

                Required Language(s)   

                • Fluency in English is required.
                • Working knowledge of other UN languages will be an asset.   Disclaimer
                    Important information for US Permanent Residents ('Green Card' holders) 
                    Under US immigration law, acceptance of a staff position with UNDP, an international organization, may have significant implications for US Permanent Residents. UNDP advises applicants for all professional level posts that they must relinquish their US Permanent Resident status and accept a G-4 visa, or have submitted a valid application for US citizenship prior to commencement of employment. 
                    UNDP is not in a position to provide advice or assistance on applying for US citizenship and therefore applicants are advised to seek the advice of competent immigration lawyers regarding any applications.
                    Applicant information about UNDP rosters
                    Note: UNDP reserves the right to select one or more candidates from this vacancy announcement.  We may also retain applications and consider candidates applying to this post for other similar positions with UNDP at the same grade level and with similar job description, experience and educational requirements.
                    Non-discrimination
                    UNDP has a zero-tolerance policy towards sexual exploitation and misconduct, sexual harassment, and abuse of authority. All selected candidates will, therefore, undergo rigorous reference and background checks, and will be expected to adhere to these standards and principles.  
                    UNDP is an equal opportunity and inclusive employer that does not discriminate based on race, sex, gender identity, religion, nationality, ethnic origin, sexual orientation, disability, pregnancy, age, language, social origin or other status. 
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