Description
Heifer International is an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, colour, national origin, gender, gender identity, sexual orientation, age, status as a protected veteran, among other things, or status as a qualified individual with some form of disability. The Organization Heifer International is a global nonprofit organization dedicated to ending hunger and poverty while caring for the Earth. We work with communities to empower farmers, improve livelihoods, and sustainably manage natural resources. As part of our commitment to transparent communication and building strong relationships with stakeholders, we are seeking a dynamic and experienced Regional Public Relations Manager to join our team. Function The Regional Communications Coordinator will play a key role in developing and implementing strategic communication plans to enhance the visibility and reputation of Heifer International within the designated region. This individual will be responsible for cultivating media relationships, creating compelling content, and ensuring Heiferโs visibility at various events and forums. The Regional Communications Coordinator will work closely with internal teams, country offices, and external partners to ensure consistent messaging and alignment with Heifer's mission and values. The role may be located in any of the following countries: Ethiopia, Kenya, Nigeria, Tanzania, Malawi, Senegal, Uganda, Rwanda or Zambia. ESSENTIAL CHARACTER TRAITS Manages complexity; Decision quality; Directs work; Plans and aligns; Optimizes work processes; Ensures accountability; Collaborates; Builds effective teams; Communicates effectively; Organizational savvy; Courage; Instills trust. RESPONSIBILITIES & DELIVERABLES
Execute regional communications strategies and plans in alignment with Heifer Africaโs communication objectives.Cultivate and maintain relationships with local and regional media outlets, journalists, bloggers, and influencers to generate positive coverage of Heifer's programs, initiatives, and impact stories.Create compelling content, including press releases, media pitches, feature articles, op-eds, and blog posts, to showcase Heifer's work and engage target audiences.Coordinate media visits, interviews, and press conferences to amplify Heifer's key messages and promote awareness of our mission and programs.Monitor media coverage and track PR metrics to evaluate the effectiveness of communication efforts and identify opportunities for improvement.Provide support for Heifer spokespersons in the region to represent the organization effectively at public events, conferences, meetings, and media interviews.Manage Heifer Africaโs external facing digital platforms including website, social media, newsletters and magazines among others.Collaborate with program teams, country offices, and partner organizations to identify and leverage storytelling opportunities that highlight Heifer's impact on beneficiaries and communities.Provide Communications guidance, support, and training to staff and partners, ensuring consistent messaging and branding across all communication channels.Stay informed about regional trends, issues, and news relevant to Heifer's work, and proactively identify opportunities to leverage media and communications channels to advance our mission.Manage crisis communications and reputational risks as needed, working closely with the Africa communications team and senior leadership to address challenges and protect Heifer's reputation.Minimum Requirements
Bachelor's degree in communications, public relations, journalism, or a related field. Master's degree preferred.Minimum of 8 years of experience in public relations, media relations, or corporate communications, with a proven track record of success in securing media coverage and building relationships with journalists and media outlets.Excellent written and verbal communication skills, with the ability to craft compelling narratives, press releases, and other PR materials.Understanding of cultural nuances and sensitivities within the region to ensure communication strategies are culturally appropriate and resonate with diverse audiences.Strong interpersonal and networking skills with the ability to work effectively with diverse stakeholders and teams across different cultures and backgrounds.Creative thinker with the ability to generate innovative ideas and strategies for engaging target audiences and promoting Heifer's mission.Strong presentation and public speaking skills.Proficiency in media monitoring and PR analytics tools.Familiarity with digital communication tools and platforms, including social media, email marketing, website management, online engagement strategies, design tools and digital marketing trends.Ability to work independently and collaboratively in a fast-paced environment, managing multiple priorities and deadlines effectively.Strong problem-solving skills to address challenges, navigate complex situations, and find creative solutions.Leadership qualities to inspire and motivate teams, provide direction, and foster a collaborative and supportive work environment.Capability to engage with a wide range of stakeholders, including donors, partners, government officials, community leaders, and beneficiaries, to build strong relationships and support Heifer's communication objectives.Passion for Heifer's mission and commitment to social justice, sustainable development, and empowering smallholder farmers and rural communities.Essential Job Requirements
Regular travel within the designated region or to other locations for meetings, events, or media engagements may be required.Ability to manage multiple tasks, projects, and deadlines simultaneously in a fast-paced environment.Flexibility to adapt to changing priorities, timelines, and circumstances, adjusting Communications strategies and tactics as needed to achieve objectives.Keen attention to detail in all aspects of Communications activities, including writing, editing, proofreading, and reviewing materials for accuracy and consistency.Ability to manage Communication agencies and budgets effectively, maximizing resources to achieve desired outcomes. Deadline for Application: 26th March 2024.
