Press and Media Engagement Consultant - International

About the Consultancy Service

Objectives

The Press and Media Engagement Consultant enhances the organization's visibility, promotes timely research findings, and communicates complex scientific concepts to the public, media outlets, and relevant stakeholders.

 
Key Responsibilities             

 
The Press and Media Engagement Consultant will manage media relations and press engagement on behalf of the Alliance, via activities including:
 

• Spearheading a new media strategy aligned with the organization's goals and mission, globally and regionally.
  
• Establishing and maintaining positive relationships with journalists, editors, and media outlets on an international scale.
  
• Supporting regional communications officers to engage with journalists and media.
  
• Preparing and pitching press releases, media kits, op-eds, articles, and other communication materials about the organization's research.
  
• Identifying and pursuing opportunities for media coverage, interviews, and feature stories.
  
• Monitoring media coverage and analyzing its impact on the organization's reputation and public perception.
  
• Relaying press inquiries for conferences, media briefings, and interviews for scientists and organizational leaders.
  
• Collaborating with internal teams to ensure accurate and timely dissemination of information to the media, identify media opportunities and develop proactive media pitches.
  

  
  
  

  Requirements
  Expected Deliverables
  

   
  

  • Activities: A comprehensive media strategy outlining key objectives, target media outlets, and action plans.
    Deliverables: A comprehensive media strategy
    
  • Activities: Monthly (at least 6 total) press releases, media advisories, and communication materials to promote events and announcements.
    Deliverables: 6 press releases
    
  • Activities: A portfolio of 10 potential stories to pitch to journalists.
    Deliverables: 10 stories
    
  • Activities: Successful placement of content in at least 2 top-tier media outlets.
    Deliverables: 2 contents
    
  • Activities: A press database of 75 relevant media contacts and regular updates on media interactions.
    Deliverables: 1 database
    
  • Activities: Monthly reports on media coverage and its impact on the organization's reputation.