Jesuit Refugee Service/USA
The mission of Jesuit Refugee Service/USA (JRS/USA) is to accompany, serve, and advocate for refugees and forcibly displaced persons. JRS works in more than 50 countries worldwide to meet the educational, health, psycho-social and emergency needs of almost 1 million refugees and other forcibly displaced persons regardless of race, ethnic origin, or religious beliefs. For more information about JRS/USA please visit our website: www.jrsusa.org.
Job Description
JRS/USA seeks support to cover parental leave for the Web & Marketing Officer. Reporting to the Director of Marketing and Communications, this temporary full-time position (40 hours per week; up to 13 weeks beginning in late April), will ensure JRS/USA maintains its strong digital audience – including donors and advocates – and executes on planned communications activities.
Job Responsibilities
Lead JRS/USA website and digital properties:
- Develop and lead SEO strategy as it relates to website and digital growth.
- Post stories or content for all departments.
- Update web pages and code where issues arise or with new information.
- Support, where appropriate, JRS global properties.
- Enhance Digital User Experience
- Provide other technical digital support to other departments (e.g. Development & Fundraising).
- Build and drive SEO strategy, support content development with SEO additions (e.g. meta-descriptions, key words) and manage SEO consultant and maintenance of Google Grant and help build AdWord campaigns.
- Create and manage social media advertisements (e.g. Facebook Ads Manager) and support Marketing & Communications Director in digital advertising strategy.
Social media management:
- Perform research on current benchmark trends and audience preferences.
- Design and implement social media strategies to align with business goals.
- Set specific objectives and report on ROI.
- Generate, edit, publish, and share engaging content daily (e.g. original text, photos, videos and news).
- Monitor SEO and web traffic metrics.
- Oversee design of social media accounts (e.g. Facebook timeline cover, profile pictures and blog layout).
- Suggest and implement new features to develop brand awareness.
Support implementation of JRS/USA’s overall communications strategy as needed:
- Develop ideas for content, campaigns, and strategies to help JRS/USA’s overall communications strategy.
- Contribute to production of content (web stories, videos, social media, stories, and publications) that engages JRS/USA’s key audience and leads to measurable action.
- Collaborate with global communications staff.
Create content for monthly updates:
- Create content and send out monthly board update email from May through July.
- Create content and send out monthly e-newsletter from May through July.
Drive JRS/USA communications analytics:
- Report regularly using Google Analytics and other data sources.
- Work with Data Operations Manager to manage data across JRS sources, and use data to understand performance of content, campaigns, or initiatives.
- Build system for tracking audience reach (e.g. use of UTM codes).
- Tag and track news stories and media mentions.
Coordinate regularly with colleagues:
- Check-in weekly with Director of Marketing & Communications.
- Check in weekly with Editorial Content Coordinator.
Qualifications
- Bachelor's degree in communications, marketing, or related area of study.
- Minimum 4 years of experience working in communications, digital marketing, or web strategy or development.
- Excellent writing/editing and verbal communication skills.
- Experience with Hootsuite or other scheduling software.
- Experience with social media management and social media advertising.
- Experience with WordPress (or other website backends) and tools to enhance digital presence including SEO/SEM and experience with CRM or other data management systems a plus.
Hourly Rate: $29 - $34
JRS/USA is an Equal Opportunity Employer, JRS/USA does not discriminate against any person because of race, color, creed, religion, sex, national origin, disability, age, sexual orientation, or any other characteristic protected by the law. We welcome applicants from a diverse spectrum of qualified candidates.