Marketing and Communications Manager

  • Added Date: Wednesday, 22 September 2021
  • Deadline Date: Thursday, 30 September 2021

Job Purpose

To promote Human Relief Foundationโ€™s brand to a wide audience of potential donors, volunteers and supporters, through a range of media. The primary aim is to increase donations and volunteer through successful campaigns

Key Responsibilities

  • To plan, budget and deliver Human Relief Foundation media and marketing campaigns in line with branding and within agreed budgets.
  • To assist the fundraising department in their day-to-day objective through the supply of dynamic and practical media and marketing content.
  • To develop a comprehensive and effective media and marketing strategy, which incorporates day to day targets and goals, as well as key seasonal activity.
  • To effectively implement this media and marketing strategy.
  • To ensure that all media materials are branded, accurate, non-offensive, appealing and of a high standard.
  • To work closely with designers, producers and printers to create marketing materials.
  • To maintain positive relationships with the above stakeholders, to ensure that negotiations are possible and that Human Relief Foundation is producing work in a cost worthy way.
  • To launch emergency appeals through marketing where required.
  • To attend fundraising dinners and other events as a Human Relief Foundation representative as required.
  • To prepare suitable content for TV appeals, fundraising events or promotional tours in a timely manner as required.
  • To update the organisations Facebook and Twitter accounts daily.
  • To release attractive and relative e-shots to keep our donors and volunteers up to date with our work.
  • To ensure the production of suitable images, videos and case studies for promotional material.
  • To regularly update the company website with engaging content.
  • To manage the organisationโ€™s Google Adwords account.
  • To reply quickly and effectively to any positive or negative media attention in order to protect the reputation of Human Relief Foundation at all times.
  • To seek appropriate media attention (including Radio, TV, Press etc) for the charity on behalf of all four UK based cities.
  • To constantly search for new, innovative and cost-effective ways to market the charity.
  • To be available out of hours at times where input from the marketing department is needed.
  • To liaise with overseas office staff to acquire information in a timely manner for Annual Reports or other bulletins, as well as for publication materials for campaigns.
  • Ability to travel if required to overseas locations in furtherance of Departmental activity

Supporting Responsibilities

  • Support the marketing team with national campaigns.
  • Support the marketing team with content and inspiration for publications such as the annual report and other marketing material.
  • Support the marketing team with content and creation of presentations.
  • Support the marketing team with potential sponsorship opportunities and maintaining and developing sponsorship relationships
  • Support the marketing team with researching and entering new markets to increase reach and donations

Requirements:

  • Demonstrable marketing experience on a national, regional or international level.
  • The marketing communication manager should have broad marketing experience in pricing, promotion, process and people.
  • Should also have experience in developing and executing integrated marketing campaigns to support a companyโ€™s sales activities.
  • Bachelorโ€™s degree

Person specification:

  • A minimum of 5 years marketing experience
  • Branding experience
  • Budget management experience and good numerical skills
  • Experience of digital content & social media, including scheduling programmes
  • Copywriting skills
  • Experience with Photoshop, WordPress and MailChimp
  • Knowledge of CRM databases, including segmentation & targeting for personalization
  • Solid understanding of email KPIs and deriving insights for wider business reporting and actions
  • Experience of working in a fast-moving environment, with an ability to handle numerous projects with competing deadlines and priorities
  • Strong written and verbal communication skills
  • Excellent attention to detail
  • Highly organized, with good time management skill
  • Self-motivated
  • Adaptable, with a willingness to learn
  • Strong analytical and problem-solving capabilities
  • Computer literate โ€“ Excel, Word, Mac & Windows OS
  • Experience working both independently and in a team-oriented, collaborative environment
  • Ability to execute, monitor and analyse campaign

This vacancy is archived.

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