Humanitarian Content and Social Media Advisor

  • Added Date: Friday, 08 October 2021
  • Deadline Date: Sunday, 07 November 2021


Signpost is a digitally enabled responsive information service that supports and empowers populations in crisis, including asylum seekers, migrants, and people who have experienced violence. Our program equips people with information to understand their options so that they can make informed decisions about how to stay safe, get urgent care for acute problems, exercise their rights, and access services. It was developed by the International Rescue Committee (IRC) and Mercy Corps in 2015 to address asylum seekers' and migrants' pressing need for reliable information upon arrival to Greece, and is now active in 12 countries on 5 continents.

It meets communities on the digital platforms they already use and aims to deliver information that is contextualized to their specific needs and speaks to their lived realities. This approach draws on evidence that people are more likely to trust and act on information that is responsive to their needs, speaks to their lived realities, and comes from "peers" rather than authority figures.


The Humanitarian Content and Social Media Advisor knows how to engage with communities online, is familiar with mis- and disinformation literature and approaches, brings journalistic rigor, humanitarian standards and is social media savvy. The successful candidate knows about content optimization to support displaced and crisis-affected populations to make informed decisions and meet their basic needs. They are familiar with qualitative data collection and have a good grasp of data analysis. They will work with Signpost teams around the world to support the development of content (articles, blogs, multimedia), ensuring that content meets editorial standards.

They will support the Signpost team to develop new strategies to reach, engage and support displaced and crisis-affected populations. They will also support Signpost teams to develop approaches to address misinformation circulating in their communities. They will advise and make recommendations on country-level processes (including publication calendars, country-level approval processes, triangulation and fact-checking, and processes related to promoting and boosting social media posts) and support tool development at the global level.

In addition to working with country teams, the Humanitarian Content and Social Media Advisor will work with technical advisors, grant coordinators, monitoring and evaluation (M&E) and other staff across both agencies. They will have a dual reporting line to the Senior Humanitarian Advisor (Internews) and Responsive Information Services Advisor (IRC).



This is a remote-based position. This position is currently a short-term consultancy with an anticipated term of three months. However, this position may be extended contingent upon availability of funding.

All remote candidates will be considered. However, you must have work authorization in your location that does not require sponsorship from Internews. Additionally, there are locations in which Internews is not able to support fully remote work.

Wherever possible, we work to try to find solutions for international hiring that work for both the company and the candidate. This means that some of the particulars around the offer for a role will be dependent on several factors, and that the benefits and salary structure that apply to a role will ultimately be based upon the candidate's location and where the role is hired.


We are an organization of dynamic, mission-driven individuals who are passionate about our core values and about supporting positive change in the world. We pride ourselves on our commitment to innovation and flexibility. We believe that diverse teams are strong teams and work to support an ethic of belonging, dignity, and justice for all people. Our current team includes a mix of genders, parents and non-parents, and people of multiple races, nationalities, ages, sexual orientations, and socioeconomic backgrounds. We are an EEO employer and encourage candidates of all races, genders, ages, orientations, ethnicities, and national origins to apply, and welcome those with alternative backgrounds and experiences.

DAY-TO-DAY TASKS will include:

  • Support implementing teams to develop activities and approaches that allow communities to participate in the content production process;
  • Ensure adherence to editorial standards and that content is optimized to perform well on social media and continuously coach staff in these practices;
  • Establish clear, context-specific information-sharing strategies, standards, and tools, and ensure staff are trained in and able to use them;
  • Create, tweak and maintain social media SOPs to ensure social media activity is driven by audience understanding and social media best practice;
  • Teach teams how to build, engage, and retain an audience (on social media and other information platforms);
  • Maintain close working relationship with Protection Advisors and other technical staff to ensure all editorial team protection concerns receive appropriate technical oversight and input;
  • Maintain knowledge of, and ensure staff is trained on social media (and other) information sharing tools;
  • Support development of strategies to address mis- and disinformation circulating in target communities;
  • Build capacity of staff from a variety of different backgrounds;
  • Ensure teams are measuring content relevance and usefulness in collaboration with M&E focal points; and
  • In all duties, demonstrate understanding of and commitment to upholding Internews' Core Values.



  • Experience in working with social media, develop online communication strategies across most used digital social media platforms and messaging apps
  • Experience in journalism, communication, and information, including at least two years in digital content production
  • Relevant experience working within the humanitarian sector or with vulnerable populations in low resource environments
  • Basic understanding of the digital landscape, social media platforms, and what makes digital content work
  • Experience in capacity building on training and coaching staff from multiple different cultures, skill levels, and contexts in an advisory role
  • Excellent interpersonal, oral and written communication skills; demonstrated ability to successfully work in a fast-paced environment within and across departments/functions/geographic locations, and help develop positive relationships with locally and remote-based staff
  • Proficiency in English


Note: Candidates who do not have these preferred qualifications, but are interested and willing to learn, are encouraged to apply.

  • Experience in using the Adobe Creative Cloud, in particular Adobe Audition, After Effects, Premiere Pro and Photoshop
  • Experience developing and implementing social media strategies for diverse audiences
  • Experience analyzing data and audience behavior to inform content creation
  • Spanish proficiency is a plus

This vacancy is archived.

Recommended for you