Director of Marketing and Communications

Tags: Environment
  • Added Date: Thursday, 09 January 2025
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Description

Position Title: Director of Marketing and Communications
Reports to: Chief Policy and Partnerships Officer

Location: Cross site (with frequent travels to PIH/IMB sites in Butaro, Kirehe and Kayonza Districts)

Employment Type: Full Time

Position Overview:
The Director of Marketing and Communications is accountable for the overall marketing and communication strategy for Partners In Health/Inshuti Mu Buzima (PIH/IMB) including the day-to-day planning, coordination, and execution of communications to ensure consistent and effective messaging. Working in close collaboration with colleagues across PIH/IMB, the UGHEโ€™s MarComms team, and the global MarComms team at Partners In Health (PIH). The Director will develop, plan, coordinate and implement a comprehensive communications plan that supports the organizational and programmatic priorities. The Director oversees a growing team of professionals as well as serving as a key collaborator to ensure the integration of OnePIH messaging and communication.

๐Ÿ“š ๐——๐—ถ๐˜€๐—ฐ๐—ผ๐˜ƒ๐—ฒ๐—ฟ ๐—›๐—ผ๐˜„ ๐˜๐—ผ ๐—š๐—ฒ๐˜ ๐—ฎ ๐—๐—ผ๐—ฏ ๐—ถ๐—ป ๐˜๐—ต๐—ฒ ๐—จ๐—ก ๐—ถ๐—ป ๐Ÿฎ๐Ÿฌ๐Ÿฎ๐Ÿฏ! ๐ŸŒ๐Ÿค ๐—ฅ๐—ฒ๐—ฎ๐—ฑ ๐—ผ๐˜‚๐—ฟ ๐—ก๐—˜๐—ช ๐—ฅ๐—ฒ๐—ฐ๐—ฟ๐˜‚๐—ถ๐˜๐—บ๐—ฒ๐—ป๐˜ ๐—š๐˜‚๐—ถ๐—ฑ๐—ฒ ๐˜๐—ผ ๐˜๐—ต๐—ฒ ๐—จ๐—ก ๐Ÿฎ๐Ÿฌ๐Ÿฎ๐Ÿฏ ๐˜„๐—ถ๐˜๐—ต ๐˜๐—ฒ๐˜€๐˜ ๐˜€๐—ฎ๐—บ๐—ฝ๐—น๐—ฒ๐˜€ ๐—ณ๐—ผ๐—ฟ ๐—จ๐—ก๐—›๐—–๐—ฅ, ๐—ช๐—™๐—ฃ, ๐—จ๐—ก๐—œ๐—–๐—˜๐—™, ๐—จ๐—ก๐——๐—ฆ๐—ฆ, ๐—จ๐—ก๐—™๐—ฃ๐—”, ๐—œ๐—ข๐—  ๐—ฎ๐—ป๐—ฑ ๐—ผ๐˜๐—ต๐—ฒ๐—ฟ๐˜€! ๐ŸŒ

โš ๏ธ ๐‚๐ก๐š๐ง๐ ๐ž ๐˜๐จ๐ฎ๐ซ ๐‹๐ข๐Ÿ๐ž ๐๐จ๐ฐ: ๐๐จ๐ฐ๐ž๐ซ๐Ÿ๐ฎ๐ฅ ๐“๐ž๐œ๐ก๐ง๐ข๐ช๐ฎ๐ž๐ฌ ๐ก๐จ๐ฐ ๐ญ๐จ ๐ ๐ž๐ญ ๐š ๐ฃ๐จ๐› ๐ข๐ง ๐ญ๐ก๐ž ๐”๐ง๐ข๐ญ๐ž๐ ๐๐š๐ญ๐ข๐จ๐ง๐ฌ ๐๐Ž๐–!

Responsibilities:

Communication and Marketing (40%)

  • Partner with the Executive Director of PIH/IMB and Chief Policy and Partnership Officer to build and manage communication plans that incorporate traditional and digital marketing and press relations based on the organizationโ€™s priorities to increase awareness among key audiences.
  • Oversee the day-to-day execution of communications, including managing a robust content and channel strategy to ensure well-timed engagement and consistent messaging with key audiences.
  • Provide expert advice and support (writing, talking points, key messages, and articles) to senior leadership on disseminating work that aligns with the organizationโ€™s core values and goals.
  • Work closely with the PIH global marketing and communications team to create a communications strategy aligned with organization-wide communications objectives and consistent with PIH brand standards.
  • Maximize the organization's quality press coverage, including collaborating with PIHโ€™s Sr. Director of External Relations to manage global press relations.
  • Oversee the production of dissemination materials (newsletters, annual reports, visitorsโ€™ guidesโ€ฆ) based on the organizationโ€™s priorities to increase awareness among key audiences.

    Team Management (40%)

    • Lead, manage, and coach the marketing and communication professionals at IMB. Build a team of professionals dedicated to supporting an integrated communication strategy.
    • Provide team leadership support, ensuring alignment and integration with IMBโ€™s goals and the broader OnePIH vision.
    • Evaluate the effectiveness and success of communication plans and messages on an ongoing basis utilizing data/analytics.
    • Comply with IMB policies and procedures, including but not limited to budgeting, reporting, and organizational meetings.


      Alignment (20%)

      • Meet regularly as a member of the OnePIH Rwanda MarComms leadership team to discuss organization priorities, shared content plans, and areas of collaboration.
      • Foster a collaborative, aligned culture with UGHE to increase the overall impact.
      • Ensure compliance with OnePIH MarComms standards and policies, including but not limited to branding, asset management, archiving, and intellectual property.

        Qualifications

        • Bachelorโ€™s degree required in marketing, communications, or related field; masterโ€™s degree preferred
        • 4-5 years of progressively responsible experience in marketing and communications with international organizations, including management experience; proven ability to develop a successful strategic communications and messaging program targeting a wide variety of audiences
        • Familiarity with Rwanda health system and government communications policies
        • Proven ability to execute a communications strategy across all platformsโ€“traditional, digital, and socialโ€“whether paid, earned, or owned
        • Exemplary writing and interpersonal communications skills; a refined and nuanced ability to craft content, create connections, and disseminate messages in ways that reflect, engage, and enhance various complex community and cultural perspectives
        • Excellent creative and design sensibilities, with a strong understanding of the communications process from creative concept through production and execution
        • Successful targeting and influencing key audiences using data and analytics to ensure effectiveness, measure success, and adjust as appropriate
        • Excellent collaborator, engaging in cross-department planning and strategy sessions, with exposure to all staff and levels of the organization
        • Proven management skills in assembling, training, and managing strong teams and establishing a team- and goal-oriented environment that empowers staff through active communication and delegation; a leadership style that builds confidence, promotes diversity of thought and celebrates achievements
        • A personal and professional commitment to diversity in all its forms and across all audiences, internal and external
        • Exemplary interpersonal and leadership skills; ability to collaborate effectively with culturally diverse staff across departments and countries
        • Resourceful, goal-oriented individual with a strong work ethic, personal integrity, and sense of humor and perspective
        • A commitment to social justice.

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