Director of Marketing and Communications

Description

Position Title: Director of Marketing and Communications
Reports to: Chief Policy and Partnerships Officer

Location: Cross site (with frequent travels to PIH/IMB sites in Butaro, Kirehe and Kayonza Districts)

Employment Type: Full Time

Position Overview:
The Director of Marketing and Communications is accountable for the overall marketing and communication strategy for Partners In Health/Inshuti Mu Buzima (PIH/IMB) including the day-to-day planning, coordination, and execution of communications to ensure consistent and effective messaging. Working in close collaboration with colleagues across PIH/IMB, the UGHE’s MarComms team, and the global MarComms team at Partners In Health (PIH). The Director will develop, plan, coordinate and implement a comprehensive communications plan that supports the organizational and programmatic priorities. The Director oversees a growing team of professionals as well as serving as a key collaborator to ensure the integration of OnePIH messaging and communication.

Responsibilities:

Communication and Marketing (40%)

• Partner with the Executive Director of PIH/IMB and Chief Policy and Partnership Officer to build and manage communication plans that incorporate traditional and digital marketing and press relations based on the organization’s priorities to increase awareness among key audiences.
• Oversee the day-to-day execution of communications, including managing a robust content and channel strategy to ensure well-timed engagement and consistent messaging with key audiences.
• Provide expert advice and support (writing, talking points, key messages, and articles) to senior leadership on disseminating work that aligns with the organization’s core values and goals.
• Work closely with the PIH global marketing and communications team to create a communications strategy aligned with organization-wide communications objectives and consistent with PIH brand standards.
• Maximize the organization's quality press coverage, including collaborating with PIH’s Sr. Director of External Relations to manage global press relations.
• Oversee the production of dissemination materials (newsletters, annual reports, visitors’ guides…) based on the organization’s priorities to increase awareness among key audiences.

  Team Management (40%)

  • Lead, manage, and coach the marketing and communication professionals at IMB. Build a team of professionals dedicated to supporting an integrated communication strategy.
  • Provide team leadership support, ensuring alignment and integration with IMB’s goals and the broader OnePIH vision.
  • Evaluate the effectiveness and success of communication plans and messages on an ongoing basis utilizing data/analytics.
  • Comply with IMB policies and procedures, including but not limited to budgeting, reporting, and organizational meetings.

    
    Alignment (20%)

    • Meet regularly as a member of the OnePIH Rwanda MarComms leadership team to discuss organization priorities, shared content plans, and areas of collaboration.
    • Foster a collaborative, aligned culture with UGHE to increase the overall impact.
    • Ensure compliance with OnePIH MarComms standards and policies, including but not limited to branding, asset management, archiving, and intellectual property.
      

      Qualifications

      • Bachelor’s degree required in marketing, communications, or related field; master’s degree preferred
      • 4-5 years of progressively responsible experience in marketing and communications with international organizations, including management experience; proven ability to develop a successful strategic communications and messaging program targeting a wide variety of audiences
      • Familiarity with Rwanda health system and government communications policies
      • Proven ability to execute a communications strategy across all platforms–traditional, digital, and social–whether paid, earned, or owned
      • Exemplary writing and interpersonal communications skills; a refined and nuanced ability to craft content, create connections, and disseminate messages in ways that reflect, engage, and enhance various complex community and cultural perspectives
      • Excellent creative and design sensibilities, with a strong understanding of the communications process from creative concept through production and execution
      • Successful targeting and influencing key audiences using data and analytics to ensure effectiveness, measure success, and adjust as appropriate
      • Excellent collaborator, engaging in cross-department planning and strategy sessions, with exposure to all staff and levels of the organization
      • Proven management skills in assembling, training, and managing strong teams and establishing a team- and goal-oriented environment that empowers staff through active communication and delegation; a leadership style that builds confidence, promotes diversity of thought and celebrates achievements
      • A personal and professional commitment to diversity in all its forms and across all audiences, internal and external
      • Exemplary interpersonal and leadership skills; ability to collaborate effectively with culturally diverse staff across departments and countries
      • Resourceful, goal-oriented individual with a strong work ethic, personal integrity, and sense of humor and perspective
      • A commitment to social justice.