Digital Engagement Analyst

Org. Setting and ReportingUNRWA is a United Nations agency established by the General Assembly in 1949 and is mandated to provide assistance and protection to a population of some 5.8 million registered Palestine refugees. Its mission is to help Palestine refugees in Jordan, Lebanon, Syria, West Bank and the Gaza Strip to achieve their full potential in human development, pending a just solution to their plight. UNRWA's services encompass education, health care, relief and social services, camp infrastructure and improvement, microfinance, and emergency assistance. UNRWA is the largest UN operation in the Middle East with more than 30,000 staff. UNRWA is funded almost entirely by voluntary contributions. If you are looking for a rewarding opportunity to make a tangible difference for one of the most vulnerable communities in the world, UNRWA would like to hear from you. Working under the supervision of the Donor Engagement Officer in the Private Partnerships Division, the Digital Engagement Analyst will be responsible for data reporting and visualizations, technical integrations, donor segmentation, and other support for UNRWA’s Digital Fundraising activities. ResponsibilitiesFundraising Income Analysis & Reporting: - Monitor, analyse, and report on income from Individual Giving fundraising. - Produce regular and ad-hoc reports on fundraising KPIs, such as donor acquisition and retention rate, and other performance metrics for key donor segments. Digital Performance & Channel Tracking: - Track and analyse performance across fundraising channels, including Mailchimp, Google Ads, Meta Ads, and the donation website. - Monitor website performance (e.g., conversions, user flow, drop-off rates) and provide recommendations to optimize the donor journey. - Measure and evaluate the performance of creative content, identifying which formats and messages drive the strongest outcomes. - Assess campaign performance against objectives, highlighting opportunities for optimization. Donor Segmentation & Journey Personalization: - Manage donor segmentation within the CRM and related platforms to support personalized communications and donor journeys and campaign strategies. - Collaborate with fundraising and content teams to test and refine segmented campaigns. Data Interpretation & Recommendations: - Provide regular updates and presentations to internal stakeholders to inform decision making. - Provide strategic recommendations to improve donor acquisition, retention, and engagement. Systems & Technical Integrations: - Support with technical integrations across key platforms (Salesforce, Mailchimp, Google Ads, analytics tools), ensuring data accuracy, consistency, and interoperability. Financial Planning & Administration: - Support the department with budget development and income/cost forecasting. - Support billing processes for external partners, ensuring timely reconciliation. CompetenciesUN Core Values of Integrity, Professionalism and Respect for Diversity, and Core Competencies of Communication, Working with People and Drive for Results apply by default. Analytical expertise: - ability to analyse complex data sets and draw actionable insights. Technical proficiency: - Skilled in Salesforce, Mailchimp, Google Analytics (GA4), Excel, and Power BI, etc. and familiarity with digital advertising metrics and APIs is an advantage. - Working independently and meeting tight deadlines. - Attention to detail in reporting and communicating data. - Proactive in identifying inefficiencies and recommending improvements. - Ability to work under pressure, be flexible and problem solving oriented. - Ability to communicate technical findings into clear and compelling insights and recommendations EducationBachelor’s degree, preferably in business management, economics, information systems, engineering, general sciences, or related field. Job - Specific QualificationNot available. Work ExperienceTwo years of relevant work experience is required. Experience in analysing fundraising analytics data is required Are you a registered Palestine refugee? If yes, please provide your Ration Card Number. It is highly recommended to respond to this question in order to assist us in further assessing your application. Please explain below? Is required. Do you have close relative(s) in UNRWA (mother, father, daughter, son, sister brother)? If yes, please provide full name(s) and relationship. It is highly recommended to respond to this question in order to assist us in further assessing your application. Please explain below. Is required Candidates are required to make a declaration as to whether they have any current or past affiliations with non-governmental organizations, academic institutions, political organizations, military, or have/are engaged in activities or have made any public statements, that could be seen to impact their neutrality, objectivity or independence in the performance of their duties for the UN / UNRWA. Any declaration will not necessarily disqualify candidates from consideration for this post. LanguagesEnglish and French are the working languages of the United Nations Secretariat. For this job opening, English is required. Arabic is required. The table below shows the minimum required level for each skill in these languages, according to the UN Language Framework (please consult https://languages.un.org for details).