Create content from YouthConnekt’s activities

Mission and objectivesUNDP works in more than 170 countries and territories, helping to achieve the eradication of poverty and the reduction of inequalities and exclusion. We help countries develop policies, leadership skills, partnering abilities, institutional capabilities and build resilience to sustain development results. UNDP has been present in Malawi since 1964. Working closely with the Government of Malawi, civil society and the private sector, UNDP' s work aims to contribute to economic growth, sustainable environmental management, and democratic governance and accountability in Malawi. UNDP’s Country Programme Document is closely aligned to the Malawi Growth and Development Strategy (MDGS III) and supports Malawi’s aim to achieve the Sustainable Development Goals by 2030. UNDP ‘s programme is designed to address the interlinked issues of poverty, inequality and vulnerability to shocks and is managed within two portfolios: Responsive Institutions and Citizen Engagement which works towards strengthening effective, accountable and inclusive governance that promotes civic engagement, respect for human rights, rule of law, peace and democracy. It also works towards strengthening data generation and analysis. Resilience and Sustainable Growth which focusses on enhancing economic innovation, inclusive business, job creation, and renewable energy access. It also works towards helping Malawi adapt to climate change and build resilience to disasters.

ContextThe YouthConnekt is a multifaceted initiative aimed at providing a comprehensive answer to the several challenges faced by the youth. It aims at connecting young people with peers and role models, skills development, and access to finance and entrepreneurship. The YouthConnekt initiative is a brainchild of President Paul Kagame that was launched in Rwanda in 2012 through the Ministry of Youth in partnership with the United Nations Development Programme (UNDP)and is currently being rolled out as a continental program across Africa dubbed YouthConnekt Africa. YouthConnekt Africa takes a ‘platform approach’ to solving challenging development issues, and brings together a wide range of stakeholders, including heads of state, business leaders, development partners and civil society, to address the multiple needs of young people while also fully involving them in the solution building process. YouthConnekt Malawi is one of the 33 national chapters of YouthConnekt Africa. A Malawi government-led platform for young people to contribute to policy dialogues, co-designing and informing decisions on the investments and programs aimed at empowering them. The platform champions youth empowerment by connecting the Malawian youth to socio-economic transformation. The platform embodies the slogan “nothing for youth without youth” and “leaving no one behind”. Young people can connect with their peers across the continents, and have access to continental-wide knowledge, skills and opportunities. YouthCOnnekt Malawi builds an ecosystem of already existing youth initiatives and supports them through the platform by providing access to technical expertise, funding opportunities, knowledge sharing and partnerships.

Task Description• The volunteer will Create content from YouthConnekt’s activities and post an average of 5-6 social media posts weekly on Twitter, Instagram, TikTok and Facebook to grow the followers and engagements online. Track the performance of social media pages, using analytics to report and inform communication for improved support to the YouthConnekt, focusing on creating posters, designing visuals editing videos and designing content for social media platforms in collaboration with the graphic designer. • Poster and document Design: The volunteer will be entrusted with crafting captivating messaging for posters that effectively convey YouthConnekt's messages, events, campaigns, or initiatives. • In close collaboration with the programme coordinator, he/she will ensure a clear understanding of project requirements, target audience, and desired messaging and develop a communication plan. • While maintaining adherence to UNDP and YouthConnekt brand guidelines, the volunteer will infuse their designs with creativity and originality. • Social media campaigns: The volunteer will plan and design social media campaigns to improve the visibility of the platform's social media pages. • As part of their responsibilities, the volunteer will create 10-15 captivating posters and develop 5 engaging visual content pieces to enhance our online presence and effectively communicate our organization's objectives. • Content Calendar: Plan and schedule posts regularly to maintain consistent visibility and interaction with your audience. • Audience Engagement: Respond to comments, messages, and mentions in a timely and personable manner to build relationships.

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