Consultant (Community Engagement) Virtual Req #285 Monday, August 12, 2024 Founded in 1945 with the creation of the CARE Packageยฎ, CARE is a leading humanitarian organization fighting global poverty. CARE places special focus on working alongside women and girls. Equipped with the proper resources women and girls have the power to lift whole families and entire communities out of poverty. In 2023, CARE worked in 109 countries, reaching 167 million people through more than 1,600 projects. To learn more, visit www.care.ca
CARE Canada is looking for a Consultant (Community Engagement)
SUMMARY
CARE Canadaโs bold Strategic Plan, From Caring Comes Courage (2021-2027), sets out CARE Canadaโs commitment to bring all our resources, talent, and expertise to unlock womenโs leadership for a gender-just future. It recognizes that to lead change and realize a better life for herself and her community, every woman needs to be safe, healthy and have a dignified livelihood. It also fundamentally realizes that โbusiness as usualโ is no longer good enough: this Plan challenges us to reimagine how we achieve our mission, inspire Canadian investment, and transform our organization to be future-ready.
The Consultant (Community Engagement) is responsible for creating an engaging experience on CARE Canada's social media channels, inspiring followers to act, and enticing new people to follow and engage with us. The Consultant (Community Engagement) plays a critical role in supporting the Revenue and Marketing teamโs overall goal to inspire Canadian investment in a more equal world by mobilizing Canadians to take tangible action in support of CARE Canada and raise awareness of the CARE brand.
SCOPE OF WORK
This is a contract position for an initial period of six months that would be working approximately 20 hours per week managing CARE Canadaโs social media accounts in line with our mission and objectives, aiming to increase and diversify our follower base and increase engagement. See the detailed breakdown of key deliverables below.
KEY DELIVERABLES
1. Social Media Management (85%)
Schedule and post content on social media channels (Facebook, Twitter, LinkedIn, Instagram, YouTube) Manage and moderate social media online community, respond to comments and questions, and mobilize support for CARE Canadaโs work. Develop relationships with stakeholders and key audiences, including leads, supporters, donors, and corporate, institutional, and diaspora partners through social media platforms. Using a data-driven approach, develop new opportunities to engage with brand audiences (ex. polls, live video, human interest stories, quizzes, etc.) Take a lead role in planning, executing, and optimizing web and social content for public engagement campaigns.2. Other (15%)
REQUIREMENTS
Promote and maintain an organizational culture that advances gender equality, reduces power abuse and inequalities, and fosters trust and safety.
Create an environment within CARE's workplaces, programming, and communities where CARE works that is free from sexual harassment, sexual abuse and sexual exploitation and child abuse (SHEA-CA).
Ensure high standards of prevention and response measures for SHEA-CA are in place consistent with the CARE International (CI) Safeguarding Policy and Safeguarding Code of Conduct.
QUALIFICATIONS
REQUIRED
5+ years of experience managing social media platforms (Facebook, Twitter, Instagram, YouTube, LinkedIn), including regular posting, engagement, comment moderation, answering inquiries, etc. Experience using scheduling and analytics tools such as Sprout Social, Buffer, Hootsuite, etc. Strong writing skills for a variety of target audiences across social media channels Strong attention to detail