Consultancy: Preparation of a Paper on Marketing of Unhealthy Food to Children in Thailand, UNICEF Thailand, Bangkok

  • Added Date: Monday, 01 June 2020
  • Deadline Date: Sunday, 14 June 2020

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfilling their potential.

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.

And we never give up.

For every child, a better future

UNICEF works to ensure the rights of all children in the East Asia and Pacific Region. This means the rights of every child living in this country, irrespective of their nationality, gender, religion or ethnicity, to:

survival– to basic healthcare, peace and security; development– to a good education, a loving home and adequate nutrition; protection– from abuse, neglect, trafficking, child labour and other forms of exploitation; and participation – to express opinions, be listened to and take part in making any decisions that affect them

How can you make a difference?

UNICEF Thailand Country Office is seeking an individual consultant, a nutrition expert to provide technical support in preparation of a paper on marketing of unhealthy food to children in Thailand.


UNICEF with WHO are in the process generating evidence to support the national government in accelerating its response to prevention of childhood obesity. This includes preparation of a paper on marketing of unhealthy food to children in Thailand.

Thailand is experiencing increasing levels of overweight and obesity among children. Between 2001 and 2014, the rate rose from 5.5% to 11.4% in 1-5 year old and 3.3% to 13.9% among 6-14 year old. Estimates suggest that at current rates of growth, Thailand will be home to more than 2.1 million obese children aged 5-18 years by 2030. Associated NCD prevalence is growing and accounted for 74% of deaths in Thailand in 2016. A worrying trend is the increasing prevalence of obesity-related type II diabetes among children and adolescents. Obesity generates a considerable cost to Thai society, estimated to be about US$404 million per year.

The increase in overweight and obesity is being driven by changing food choices and dietary habits. Diets are shifting to a higher consumption of processed foods high in fat, sugar and salt, and low in essential micronutrients (‘unhealthy’ foods). Traditional diets and cooking practices are being abandoned in favour of cheap, ‘convenience’ fast foods. The food environment in Thailand has seen substantial changes with the aggressive marketing of unhealthy food and drinks to children and adolescents as a common feature. Children and adolescents are particularly vulnerable to marketing tactics and are targeted by companies wishing to increase their brand recognition and loyalty.

Purpose of Assignment:

To prepare an evidence paper that will set out proposals for introduction and enforcement of legislation to further control the marketing of unhealthy foods to children in Thailand. To support presentation of the paper at a UNICEF/WHO joint meeting and/or Committee on Marketing Restrictions of Food and Non-Alcoholic Beverages to Children (proposed date August/September 2020).

Work Assignment:

Preparation of an evidence paper with three sections:

Rationale for strengthening legislation in Thailand setting out the level of childhood obesity and NCDs, extent of inappropriate marketing, current regulation and legislation in place, enforcement measures and identification of gaps. This will be an updated version of material already produced by IHPP for the DoH Committee on Marketing Restrictions of Food and Non-Alcoholic Beverages to Children. Required scope of the legislation including definition of inappropriate marketing, ages covered, settings covered, channels, strategies for enforcement and for dealing with violations. This section will draw on international evidence and experience including case studies from other countries. Outline of options for introduction of regulation and legislation including departmental responsibilities for introduction; enforcement and violation procedures; requirements for internal governmental and external advocacy, political buy in and sign off; timeline and actions.

Preparation of communication materials including PowerPoints and briefs. This will be presented at a ministerial committee or UNICEF/WHO joint meeting on control of marketing of unhealthy foods to children in follow up to an informal meeting held in September 2019 together with government and other stakeholders in Thailand. Technical assistance for ongoing studies in Thailand such as Front of Pack labelling/ other support as required.

Work Schedule: UNICEF is looking for a consultant who could work remotely in coordinating with UNICEF team based in Bangkok for 35 days within a span of 90 days. This consultancy may involve two different consultants who bring specialized skills together.

End Product:

The consultancy support will result in the following deliverables:

Evidence paper setting out the requirements and steps required for introduction and enforcement of legislation to further control the marketing of unhealthy foods to children in Thailand. A set of communication materials based on the evidence paper that can be used for presentations and for advocacy purposes with government, public etc.

Estimated Duration of Contract: 35 working days over the period of June – 30 August 2020

Official Travel: Home-based or based at UNICEF Thailand Country Office, Bangkok.

To qualify as an advocate for every child you will have…

University degree in nutrition, nutrition policy and/or public health OR legal qualifications. The candidate should have 8 years relevant work experience in public health/nutrition policy, and familiarity with drafting of legislation and regulation for governments or local authorities. Experience of controls on marketing of unhealthy food to children. Demonstrated skills to critically examine information, capture key themes and identify policy gaps. Fluent in English and excellent writing skills. Thai language skills an advantage.

Interested candidates are requested to submit CV or P-11, full contact information of minimum 2 references, availability, and proposed daily professional fee in USD for international applicants and THB for Thai applicants by 14 June 2020.

FORM P11.doc

For every Child, you demonstrate…

UNICEF’s values of Care, Respect, Integrity, Trust, Accountability (CRITA) and core competencies in Communication, Working with People, and Drive for Results.

View our competency framework at


UNICEF is committed to diversity and inclusion within its workforce, and encourages all candidates, irrespective ofgender, nationality, religious and ethnic backgrounds, including persons living with disabilities, to apply to become a part of the organization.

UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will be expected to adhere to these standards and principles and will therefore undergo rigorous reference and background checks. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check.


Only shortlisted candidates will be contacted and advance to the next stage of the selection process.

Individuals engaged under a consultancy or individual contract will not be considered “staff members” under the Staff Regulations and Rules of the United Nations and UNICEF’s policies and procedures, and will not be entitled to benefits provided therein (such as leave entitlements and medical insurance coverage). Their conditions of service will be governed by their contract and the General Conditions of Contracts for the Services of Consultants and Individual Contractors. Consultants and individual contractors are responsible for determining their tax liabilities and for the payment of any taxes and/or duties, in accordance with local or other applicable laws.

This vacancy is archived.