Consultancy: Market Research Consultant, Market Knowledge, Division of Private Fundraising and Partnerships (PFP)

  • Added Date: Wednesday, 26 February 2020
  • Deadline Date: Thursday, 05 March 2020

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.

And we never give up.

For every child, hope

The PFP Market Knowledge Unit provides insights and knowledge to UNICEF National Committees and fundraising country offices, as well as other units within PFP.

The PFP Communication and Marketing Section provides UNICEF National Committees and fundraising country offices with guidance and technical support for their public outreach efforts, including individual donations, corporate engagement, and brand and communications. This involves providing market research services covering opinion surveys and market measurements.

How can you make a difference?

This consultancy is being established to increase the Market Knowledge unit's capacity to provide reporting, prepare supporting documentation and research summaries for an increasing number of markets and new projects. Three main areas have been identified:

1. Support the Peer Review, one of the MKU flagship products (individual reports for 50 markets);

2. Support the MKU team for the new Situation Analysis for the upcoming 2022-25 Strategy Plan);

3. Production of the Power BI dashboards of the quarterly results for 3 different fundraising units (Legacy, Digital and Emergency).


In close coordination with the Market Intelligence Manager three key primary tasks:

Produce Market Peer Review reports for 50+ markets for National Committees and fundraising Country Offices to help them learn from best in class in fundraising. The Peer Review looks at competitors' income results by income streams and markets. Produce the Inter and the Intra Peer Review reports (2019 data) for Best in Class and Bright spots identification in main fundraising income streams. Support the MKU team for the new Situation Analysis for the upcoming 2022-25 Strategy Plan. Four analysis will be done including Global DRTV and Legacy strategy. Produce the Power BI dashboards of the quarterly results for 3 different fundraising units (Legacy, Digital and Emergency). Support the Market Knowledge Chief in producing white papers on specific topics (e.g. insights, Behavior Economics)


High quality, accurate and timely project management, reports, summaries and insights for all studies. Specifically:

June 2020: Market Peer Review reports (15 markets) for Mid-Year Review August -September 2020: Country Peer Review (50 countries) June 2020: Dashboard with latest Q1-2020 legacy results (UNICEF results). Same deliverable for every following quarter. June 2020: Dashboard with latest Q1-2020 digital results (UNICEF results). Same deliverable for every following quarter. April 2020, May 2020, Jan 2021 and February 2021: analysis for the situation analysis including Global DRTV and legacy.

Table: summary of the deliverables for MKU


Tentative Start date: 6th of April 2020.

Duration: 11.5 months


The incumbent will report to the Market Intelligence Manager of the Market Knowledge Unit, who will provide overall direction and guidance, in close collaboration with the Chief of Market Knowledge.


UNICEF, Geneva, Switzerland

To qualify as an advocate for every child you will have…

University degree (or equivalent) diploma in science or marketing, other related fields is required. A minimum of five (5) yearsof relevant professional experience at data analysis in Market Research areas or equivalent. Fluency in English is required. Prior experience in market research or monitoring for a non-profit organization is highly desirable. Strong experience in data analysis and in turning data into insights (Market Insights). Very strong command of business intelligence tools like Power BI, Tableau or similar tools (Market Measurements). Strong experience in building dashboards with business intelligence tools (Market Measurements). Experience in using survey products like Toluna, SurveyMonkey or similar tools (Opinion Survey). Strong experience in monitoring companies/organizations' best practices in a sector (Market Intelligence). Experience working in an international environment is a plus.

For every Child, you demonstrate…

UNICEF's values of Care, Respect, Integrity, Trust, and Accountability (CRITA) and core competencies in Communication, Working with People and Drive for Results.

View our competency framework at

Remarks: Please indicate your ability, availability and gross daily/monthly rate (in US$) to undertake the terms of reference above (including travel and daily subsistence allowance, if applicable). Applications submitted without a daily/monthly rate will not be considered. Also, please mention the earliest date you can start.

Taxation: UNICEF and the United Nations accept no liability for any taxes, duty or other contribution payable by the consultant and individual contractor on payments made under this contract. Neither UNICEF nor the United Nations will issue a statement of earnings to the consultant and individual contractor.

UNICEF is committed to diversity and inclusion within its workforce, and encourages all candidates, irrespective of gender, nationality, religious and ethnic backgrounds, including persons living with disabilities, to apply to become a part of the organization.

UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will be expected to adhere to these standards and principles and will therefore undergo rigorous reference and background checks. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check.

This vacancy is archived.

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