At Pathfinder, external and internal communication is critical to achieving organizational goals. Skillful
communication contributes to transparency and development effectiveness, attracts, and fosters strong
partnerships, and can boost resource mobilization. Pathfinder invites candidates to send their applications
for inclusion in a Roster of external experts to ensure continued support for our initiatives in South Asia,
Middle East and North Africa (SAMENA). The process of including candidates in the Expert Roster is
described in the latter sections of this advertisement.
This Scope of Work aims to create a robust roster of communication consultants possessing expertise in
Digital Communications, Marketing, and Technical Writing. These consultants will be available for projectbased
assignments as required. We aim to cultivate a diverse talent pool with varied skill sets to support our
organization's communication initiatives effectively.
The consultants included in this roster will be identified to work on various projects, such as digital
communications, marketing, branding, technical writing, etc., as our organization requires. A more specific
SOW will be shared with the selected consultant at the time of each engagement.
All consultants are invited to bid on one or all lots below.
LOT 1: DIGITAL COMMUNICATION CONSULTANT
The Digital Communication Consultant's tasks may include content creation, digital communication
strategies, message consistency, event communication, supporting project documentation, technical and
communication materials, and crisis communication.
Details of the relevant tasks:
o Content Creation: Develop compelling written and visual content for diverse communication channels,
such as articles, social media posts, newsletters, and press releases, ensuring alignment with
organizational objectives and brand guidelines.
o Digital Communication Strategies: Plan and execute digital communication strategies, including social
media management, email campaigns, and website content creation, to enhance brand visibility and
engagement with target audiences.
o Message Consistency: Ensure consistent and impactful messaging across all communication platforms,
maintaining alignment with the organization's brand identity and values.
o Event Communication: Develop and execute communication strategies for events, conferences, and
other organizational activities, including promotional materials, invitations, and postโevent followโups.
o Supporting Project Documentation: Assist projects by designing presentations and briefs for various
project documents, such as assessments, surveys, and reports, ensuring clarity and effectiveness in
communication.
o Technical and Communication Materials: Provide highโquality technical and communication materials
that effectively convey complex information and achieve desired impacts and visibility for the
organization.
o Crisis Communication: Offer expertise in crisis communication planning and execution, including
developing crisis communication materials, managing media inquiries, and responding to emergent
situations tactfully and professionally.
LOT 2: MARKETING AND BRANDING CONSULTANT:
The Marketing and Branding Consultant's tasks may include market research, campaign planning and
execution, brand management, lead generation, partnership development, etc.
Details of the possible tasks:
๏ท Market Research: Conduct market research to identify opportunities and challenges, analyze consumer
trends, and gather insights to inform marketing strategies and campaigns.
๏ท Campaign Planning and Execution: Plan and execute marketing campaigns across various channels,
including digital platforms, print media, events, and sponsorships, to promote products, services, or
organizational initiatives.
๏ท Brand Management: Manage and enhance the organization's brand image and reputation, ensuring
consistency and resonance with target audiences through messaging, visual identity, and storytelling.
๏ท Partnership Development: Identify and cultivate strategic partnerships with other organizations,
influencers, or industry stakeholders to expand reach and enhance marketing efforts.
LOT 3: TECHNICAL WRITING CONSULTANT:
The Technical Writing Consultant's tasks may include documentation creation, content iteration and
communication, presentation support, quality assurance, collaboration and coordination, and training
material development.
Details of the possible tasks:
๏ท Documentation Creation: Create clear, concise, and comprehensive technical documentation, including
user manuals, guides, specifications, and API documentation, ensuring accuracy, clarity, and usability.
๏ท Content Iteration and Communication: Iterate designs and solutions efficiently and intelligently based on
feedback and requirements, and effectively communicate design processes, ideas, and solutions to
project teams and stakeholders.
๏ท Presentation Support: Assist in designing presentations and briefs for various project documents, such as
assessments, surveys, and reports, ensuring that technical information is communicated effectively to
nonโtechnical audiences.
๏ท Quality Assurance: Review and edit technical documents for accuracy, consistency, and adherence to
established style guides and standards, ensuring that content meets the needs of target audiences and
organizational objectives.
๏ท Collaboration and Coordination: Collaborate with subject matter experts, developers, designers, and
other stakeholders to gather information and ensure that technical documentation accurately reflects
product features and functionality.
๏ท Training Material Development: Develop training materials, tutorials, and knowledge base articles to
support endโusers in understanding and using products or services effectively.
ADDITIONAL INFORMATION:
๏ท The consultant is expected to travel based on the need of the assignment.
๏ท This vacancy notice may be used to identify candidates for similar consultancies at the same level.
๏ท Only candidates under serious consideration will be contacted.
๏ท A written test may be used as a form of screening.
๏ท If your candidature is retained for an interview, you will be required to provide, in advance, a
scanned copy of the degree(s)/diploma(s)/certificate(s) required for this position.
๏ท Consultants shall perform the work as independent contractors in a personal capacity, and not as a
representative of any entity or authority.
๏ท Pathfinder shall have no responsibility whatsoever for any taxes, duties, social security contributions
or other contributions payable by the consultant. The consultant shall be solely responsible for
withholding and paying any taxes, duties, social security contributions and any other contributions
which are applicable to the consultant in in each location/jurisdiction in which the work is
performed.