Communication Officer (Digital and Innovation), NOA

  • Added Date: Tuesday, 25 February 2020
  • Deadline Date: Monday, 09 March 2020

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.

And we never give up.

For every child, hope

The fundamental mission of UNICEF is to promote the rights of every child, everywhere, in everything the organization does — in programmes, in advocacy and in operations. The equity strategy, emphasizing the most disadvantaged and excluded children and families, translates this commitment to children’s rights into action. For UNICEF, equity means that all children have an opportunity to survive, develop and reach their full potential, without discrimination, bias or favoritism. To the degree that any child has an unequal chance in life — in its social, political, economic, civic and cultural dimensions — her or his rights are violated. There is growing evidence that investing in the health, education and protection of society’s most disadvantaged citizens — addressing inequity — not only will give all children the opportunity to fulfill their potential but will also lead to sustained growth and stability of countries. This is why the focus on equity is vital. It accelerates progress towards realizing the human rights of all children, which is the universal mandate of UNICEF, as outlined by the Convention on the Rights of the Child, while also supporting the equitable development of nations.

How can you make a difference?

Job organizational context:

The Communication Officer (Digital and Innovation), will work in the Communication Section in UNICEF North Macedonia providing cross-sectoral support to implement change strategies including: 1) Winning support for the cause of childrenfrom decision makers and the wider public; 2) Fostering innovation in programming and advocacy for children and 3) Leveraging the power of business and markets for children. The Digital and Innovation Officer will report to the Communication Officer (NOB). S/He will support the design, implementation and management of UNICEF North Macedonia Country Office digital and social media platforms, and innovation initiatives including support to programmes UPSHIFT, Generation Unlimited and U-report in North Macedonia.

Purpose for the job:

The Communication Officer (Digital and Innovation) reports to the Communication Officer (NOB) for close guidance and supervision. The overall responsibility of this position is to provide technical level support to digital communication and innovation initiatives. Working under the supervision of the Communication Officer and in collaboration with Heads of Programme Sections, the Digital and Innovation Officer will be responsible for coordinating UNICEF digital and social media channels and innovation initiatives with a focus on youth engagement. She/he will help plan and implement the editorial calendar for the UNICEF North Macedonia website, social media channels (Twitter, Facebook, YouTube and Instagram) and other digital platforms developed to support campaign initiatives. This work will include creating compelling public-facing content, planning and implementing social media marketing campaigns to mobilize supporters to act as advocates, donors, or volunteers by engaging them in key campaign moments and coordination monitoring and analysis. She/he will also serve as a primary focal point on innovation. This work will include coordinating activities related to the conceptualization and implementation innovation initiatives designed to ensure meaningful youth engagement in North Macedonia. Connecting youth communities to decision-makers, and to each other, to deliver informed, relevant and sustained programmes that build better, stronger futures for children.

Key function, accountability, and related duties:

Support development, planning and implementation of change strategies

Research and analyze regional and national trends as they relate to digital and social engagement, innovation and youth engagement. Collect, analyze, verify, and synthesize information to facilitate strategy development, design and preparation. Provide support to sections to develop strategies to foster innovation, win the support from decision makers, the wider public, business and markets and foster meaningful youth engagement to advance the cause for children.

Technical and operational support to change strategy implementation

Maintain the country office website through a web-based content management system and work to continuously improve the site’s design to foster broader digital engagement, ensure timely publishing of time-sensitive content. Maintain and moderate the country office social media channels to build support for the cause of children; as well as monitoring to flag risk and opportunities to deepen reach and engagement. Serve as a primary focal point and manage the implementation of various activities for the implementation of the country office strategy to foster innovation in programme and advocacy with a special focus on the online and offline youth engagement. Support work planning, bimonthly, annual reports and monitoring of results for the digital and innovation initiatives in the country. Generate and analyze reports on web traffic using Google Analytics and other social media focused analytics channels. Prepare content for the website and social media accounts; write and gather editorial content (text, images, audio, video, etc.) from UNICEF communication and programme colleagues and partner organizations, global WeShare platform and adapt for web and social media. Regularly come up with ideas for engaging sociamedia content, especially those that include amplifying the voices of children and youth, working with relevant colleagues to assess feasibility. Prepare required programme documentations, reports, materials and data to facilitate programme review and approval processes. Collaboratively work with colleagues and partners to identify implementation issues, provide solutions, recommendations to alert officials and stakeholders of higher-level interventions or decisions. Keep record of reports and assessments for easy reference and/or to capture and institutionalize lessons learned

Networking and partnership building

Build and sustain close working partnerships with a broad range of stakeholders involving digital engagement and marketing, youth engagement, technology and innovation (e.g. business community, universities, ICT associations, start-up community, open source community, micro-grant funders, etc.) through active sharing of information and knowledge to facilitate implementation and develop the capacity of stakeholders to achieve and sustain results for children. Identifyand establish collaboration and relevant linkages with digital influencers and online media Contribute to researching information on potential donors and prepare resource mobilization materials and briefs for fund raising and partnership development purposes. Draft communication materials for CO programme advocacy to promote awareness, utilization of various innovative platforms for meaningful participation of youth, establish partnership/alliances and support fund raising for digital, innovation and youth engagement initiatives

Innovation, knowledge management and capacity building

Identify new digital tools and best practices and how these can be most effectively applied to deepen engagement with supporters and advance the cause for children Proactively seek out new ways for fostering meaningful youth engagement. Apply innovative and entrepreneurial approaches and promote good practices to support the implementation and delivery of specific and sustainable results for children. Continuously scan, curate and share best and cutting-edge digital and innovative approaches for identifying and responding to emerging child rights issues more effectively. Keep track of efforts and activities of other UN agencies, nonprofits and competitors. Participate as a resource person in capacity development initiatives, particularly as they relate to digital and social engagement, innovation and youth engagement, to enhance the competencies of clients and stakeholders. Support the documentation of learnings from innovative programming and pilots for the country programme by identifying, capturing, synthesizing and sharing lessons learned.

Education requirement:

A university degree in one of the following fields is required: marketing, business, communication, social sciences or any other related field.An advanced education will be an asset.

Work experience:

Minimum one-year practical professional work experience in interactive digital media, social media, communication, digital marketing, management of innovation programmes is required; Proven ability to write flawless copy in both English and Macedonian on tight deadlines required, additionally in Albanian an asset; Proven copy-editing skills in English and Macedonian; Adept at using a wide range of social media platforms and digital platforms required; Experience using Drupal or similar CMS an asset; Knowledge of social media monitoring technology and can use social media measurement and listening tools an asset; Experience using Google Analytics an asset Prior experience working with the UN system and/or international development agencies is an asset.

UNICEF's values of Care, Respect, Integrity, Trust, and Accountability (CRITA) and core competencies in Communication, Working with People and Drive for Results.

The functional competencies required for this post are...

Functional Competencies:

Entrepreneurial Thinking (I) Creating and Innovating (I) Applying technical expertise (I) Learning and researching (II) Planning and organizing (I)

View our competency framework at

UNICEF is committed to diversity and inclusion within its workforce, and encourages all candidates, irrespective of gender, nationality, religious and ethnic backgrounds, including persons living with disabilities, to apply to become a part of the organization.

UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will be expected to adhere to these standards and principles and will therefore undergo rigorous reference and background checks. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check.


Mobility is a condition of international professional employment with UNICEF and an underlying premise of the international civil service.

Only shortlisted candidates will be contacted and advance to the next stage of the selection process.

This vacancy is archived.

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