Traditional and Social Media Management Consultant

Project Context and Scope   IOM Tajikistan is seeking to strengthen its traditional and social media presence to increase visibility, engagement, and impact among key stakeholders, including government bodies, civil society organizations, the private sector, and the general public. Under the direct supervision of the PSU Officer and Senior Communications Associate, the traditional and social media management consultant will be responsible for supporting the management of media content, creating high-quality results-based content, and leveraging innovative technologies to drive organic growth across IOM's digital platforms.   Organizational Department / Unit to which the Consultant is contributing
Project Support Unit (PSU)  Tasks to be performed under this contract

1. Produce diverse digital content such as articles, blog posts, social media updates, infographics, and videos. The content should be tailored to resonate with various stakeholders, including government bodies, civil society organizations, the private sector, and the general public.
2. Leverage expertise in generative neural networks and artificial intelligence to create innovative and interactive content. This may include AI-driven visualizations, automated content generation, and other advanced digital solutions to enhance audience engagement.
3. Ensure that all content adheres to IOM's branding guidelines and is culturally sensitive, accurate, and accessible to a diverse audience.
4. Work closely with IOM's team to incorporate feedback and ensure the timely approval and publication of digital content. The consultant will also be responsible for coordinating with external partners and vendors as needed.
5. Monitor the performance of digital content and campaigns, providing regular analytics reports with insights and recommendations for continuous improvement.
6. Drive organic growth in digital engagement metrics, including follower counts, post interactions, and overall reach on IOM's digital platforms.
7. Support mission-level communication activities and events. Performance indicators for the evaluation of results
   • Increased visibility and engagement across IOM's digital platforms (e.g., follower growth, post interactions, website traffic)
   • Effective use of innovative digital content formats, including AI-driven solutions
   • Timely delivery of high-quality content that resonates with target audiences
   • Positive feedback and engagement from key stakeholders
   • Continuously improving digital performance metrics based on data-driven insights Education
     • Bachelor's Degree or equivalent in Journalism and Communications or a related discipline from an accredited academic institution Experience
       • At least 3 years of experience in communications, with a strong background in content development and campaign management 
       • Good understanding of migration and humanitarian issues, with the ability to translate complex topics into accessible and compelling digital content 
       • Familiarity with the local context of rural Tajikistan
       • Strong computer literacy and experience in using the social media platforms Skills
         • Ability to work under tight deadlines and manage multiple priorities simultaneously 
         • Experience working with international organizations or non-governmental organizations is an advantage
         • Excellent organizational skills
         • Ability to work with limited supervision
         • Work effectively with donors, local authorities, beneficiaries and the broader community to advance country office or regional objectives
         • In-depth knowledge of the broad range of communication tools dealt with by the Organization. Languages
           • Excellent writing, editing, and communication skills in Tajik, English, and Russian  Travel required
             • Travel may be required for events or meetings, as needed Required Competencies   IOM’s competency framework can be found at this link. Competencies will be assessed during the selection process.   Values - all IOM staff members must abide by and demonstrate these three values:
             • Inclusion and respect for diversity: Respects and promotes individual and cultural differences. Encourages diversity and inclusion.
           • Integrity and transparency: Maintains high ethical standards and acts in a manner consistent with organizational principles/rules and standards of conduct.
         • Professionalism: Demonstrates ability to work in a composed, competent and committed manner and exercises careful judgment in meeting day-to-day challenges.
       • Courage: Demonstrates willingness to take a stand on issues of importance.
     • Empathy: Shows compassion for others, makes people feel safe, respected and fairly treated. Core Competencies – behavioural indicators
     • Teamwork: Develops and promotes effective collaboration within and across units to achieve shared goals and optimize results.
   • Delivering results: Produces and delivers quality results in a service-oriented and timely manner. Is action oriented and committed to achieving agreed outcomes.
8. Managing and sharing knowledge: Continuously seeks to learn, share knowledge and innovate.