Organizational Context
The International Federation of Red Cross and Red Crescent Societies (IFRC) is the worldโs largest humanitarian organization, with a network of 191-member National Societies (NSs). The overall aim of IFRC is โto inspire, encourage, facilitate, and promote at all times all forms of humanitarian activities by NSs with a view to preventing and alleviating human suffering and thereby contributing to the maintenance and promotion of human dignity and peace in the world.โ IFRC works to meet the needs and improve the lives of vulnerable people before, during and after disasters, health emergencies and other crises.
IFRC is part of the International Red Cross and Red Crescent Movement (Movement), together with its member National Societies and the International Committee of the Red Cross (ICRC). The work of IFRC is guided by the following fundamental principles: humanity, impartiality, neutrality, independence, voluntary service, unity, and universality.
IFRC is led by its Secretary General, and has its Headquarters in Geneva, Switzerland. The Headquarters are organized into three main Divisions: (i) National Society Development and Operations Coordination; (ii) Global Relations, Humanitarian Diplomacy and Digitalization; and (iii) Management Policy, Strategy and Corporate Services.
IFRC has five regional offices in Africa, Asia Pacific, Middle East and North Africa, Europe, and the Americas. IFRC also has country cluster delegations and country delegations throughout the world. Together, the Geneva Headquarters and the field structure (regional, cluster and country) comprise the IFRC Secretariat.
IFRC has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the Red Cross and Red Crescent Movement, including sexual exploitation and abuse, sexual harassment and other forms of harassment, abuse of authority, discrimination, and lack of integrity (including but not limited to financial misconduct). IFRC also adheres to strict child safeguarding principles.
The Department of Communications is part of the Global Relations, Humanitarian Diplomacy and Digitalization Division. There are four team in the Department, including the Strategic Communications and Internal Engagement Unit. The Senior Communications Monitoring and Analysis Officer reports to the Manager of the Unit and plays a key role in communications monitoring and analysis efforts for the Department.
Job Purpose
Under the guidance and direct supervision of the Manager, Strategic Communications and Internal Engagement Unit, the Senior Officer, Communications Monitoring and Analysis will establish systems and tools to research and analyse trends in public sentiment and perception of IFRC. The job holder will be monitoring and analysing media coverage and social media engagement, and work with colleagues across the Department to measure impact of all communications activities against agreed KPIs, thus contributing to refined strategies and continuous improvement and optimization of communications efforts. The job holder is also responsible for interpreting data and advising management on appropriate actions towards informed decision-making. Together with the Senior Officer, Strategic Communications and Internal Engagement, the job holder will produce input for all reporting activities for the Department.
Job Duties and Responsibilities
Research and analyse trends in public sentiment and perception of IFRC:
Contribute to the development and implementation of a comprehensive monitoring and evaluation workplan, ensuring alignment with departmentsโ objectives. Establish monitoring and analysis systems, utilizing advanced tools to track IFRCโS public sentiment and perception. Monitor and analyse current events and public opinion, identifies issues and trends in the humanitarian field and IFRCโs share of voice. Draw on media coverage to ascertain the public sentiment vis-ร -vis IFRC and its leadership. Conduct research and provide regular reports with analysis of perception and positioning of the IFRC and its leadership, both qualitative and quantitative, covering traditional and social media. Identify and compile research and open-source findings on misinformation and disinformation relevant to IFRC. Provide recommendations to address mis conceptions and adapt outreach priorities accordingly. Interpret data and produce concrete recommendations and advice for management on appropriate actions. Stay abreast of changing developments, trends, monitoring tools and technologies. Continuously refine and implement process improvement opportunities for collection, analysis, and interpretation of data.Monitor and analyse media coverage and social media engagement:
Select and manage tracking tools to provide accurate and timely monitoring of communications platforms. Manage the relationship with monitoring tool providers. Monitor media coverage of priority issues and/or major events. Set up and manage monitoring dashboards, focused on real time earned media and social media to track humanitarian news updates and IFRC mentions. Set up and manage monitoring dashboards for all owned social platforms and works with social media colleagues on community management activities (e.g., helps develop automated response for specific queries). Build dashboards to provide a comprehensive performance overview and identify the best-performing content for leadership.Measure impact of comms activities against agreed KPIs:
Develop an understanding of key audiences and platforms. Provide detailed feedback on the impact of communications strategies, messages, and products on desired audiences to ensure all communications activities are audience focused. Collaborate with colleagues across the Department on developing KPIs and metric measurements. Contribute to the refinement of communications strategies by providing feedback on the impact of those strategies and offer recommendations based on the monitoring and analysis results. Monitor and assess the success of communications activities around Strategy 2030 and Agenda for Renewal priorities.Produce daily, weekly, monthly and/or ad hoc insights reports as agreed/requested:
Job Duties and Responsibilities (continued)
Provide visual and written presentation of data and analysis in an easily understood and shareable manner.Other:
Contribute to the regular strategic communications planning meeting. Contribute to all the activities of the Unit and the Department. Provide training and develop guidance and tools to colleagues across the Department on effective usage of monitoring tools and provide templates for regular reporting.Duties applicable to all staff:
Work actively towards the achievement of the IFRC Secretariatโs goals. Abide by and work in accordance with the Red Cross and Red Crescent principles. Perform any other work-related duties and responsibilities that may be assigned by the line manager.Education
Required
A first-level university degree in communications, marketing, public relations, data science/analytics, political science, international relations, public administration, or related field.Preferred
Advanced university degree (Masterโs degree or equivalent degree) in the above fields, data science, digital communications or related field.Experience
Required
A minimum of 7 years of progressively responsible experience in communications/media/digital/social media communications monitoring, analysis, and presentation. Experience using one or more media monitoring software tools. Proven expertise in providing qualitative and quantitative media analysis for a large international organization. Experience monitoring and analysing mis- and disinformation. Experience writing search terms in Boolean search language. Experience with developing reports for large organizations. Experience using Google Analytics and its various functionalities. Experience using statistical processing software.Knowledge, Skills and Languages
Required
Fluent spoken and written English. Proven expertise in providing qualitative and quantitative media analysis for a large international organization. Demonstrated knowledge of relevant research methodologies and tools (e.g., Talkwalker, Brandwatch, Sprinklr). Demonstrated knowledge of digital media and social media analytics. Ability to rapidly analyse and integrate diverse information from varied sources. Ability to identify public affairs issues, opportunities and risks in an international environment. Good understanding of multicultural and multilingual media environment. Strong familiarity with the IFRCโs role in the humanitarian field and thorough understanding of international political, economic and social affairs, and their impact on the humanitarian field. Ability to produce a variety of written communications products in a clear, concise style. Ability to deliver oral presentations to various audiences. Excellent collaborative and teamwork skills. Ability to work efficiently a multi-cultural, multi-lingual and cross-functional environment.Preferred
Good command of another IFRC official language (French, Spanish or Arabic).Competencies, Values and Comments
Values: Respect for diversity; Integrity; Professionalism; Accountability.
Core competencies: Communication; Collaboration and teamwork; Judgement and decision making; National society and customer relations; Creativity and innovation; Building trust.
Application Instruction
Please submit your application in English only.