Job Title:ย Regional Marketing Officer, Asia Reports to: Manager II, Global Marketingย Department:ย Integrated Marketing & Givingย Grade:ย ย 9
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Job Summary
The Regional Marketing Officer (RMO) for ASIA Region delivers high-quality marketing materials that strengthen CRSโs positioning across the region and country programs, and among key donors and stakeholders. Serving as the regional focal point, the RMO supportsย the design, start-up, implementation and completion of centrally supported marketing efforts, while working closely with other teams regional, country program cross-agency teams to advance CRSโs visibility and donor engagement.
Working under priorities established by regional and country leadership, the RMO coordinates and consults regularly with Regional Leadership, partners with Institutional Funding and G-REMโs integrated communications teams produce timely, compelling content that highlights CRSโs impact, credibility, and value to key stakeholders. The role will contribute to strategic engagement priorities for the agency through the collection, documentation, and dissemination of materials that are used for strategic decision-making. The RMO also strengthens communications capacity across the regionโmentoring and guiding staff, contributing to brand alignment, and producing rapid-turnaround content for high-visibility moments. As part of G-REMโs Communications, Content and Strategy team, the RMOโs priorities are established by regional leadership, and will ensure support for consistent, strategic messaging and increased CRSโ visibility and brand recognition. This role will ensure strong representation of the region across Institutional Funding, Leadership Giving, Policy, and Omnichannel initiatives.
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Roles and Key Responsibilities
Serve as the regional focal point for coordination on communications and strategy between regional leadership, country programs and cross-agency communications teams. Translate technical program information into clear, concise audience-appropriate language, and ensure accuracy and clarity of programmatic content. Contribute to integrated planning processes to ensure marketing strategies reflect both agency-wide and regional priorities. Collaborate with Regional/Country Program Leadership, Institutional Funding and Global Marketing Strategists, to produce compelling content to advance donor engagement and strengthen CRSโ positioning with specific donors. Apply a โmagic triangleโ marketing approach that integrates audience insight, creative storytelling and strategic objectives to ensure all regional communications effectively connect donor priorities, program impact and CRSโs mission. Coordinate & consult regularly with regional leadership to support strategic engagement that increase CRSโ visibility, brand recognition, and voice. Ensure the collection, documentation, dissemination of regional and country-level marketing materials that are used for strategic decision-making, and highlight CRSโ impact, value proposition and strengths across key technical and program areas. Provide strategic messaging guidance for the region; offer insight into narratives, stories and voices that elevate priority issues and country programs. Collaborate with G-REMโs content, creative and storytelling units to contribute priority regional content for engaging materials adapted for diverse audiences. Produce rapid turnaround content during crises or emergencies to support donor engagement and fundraising needs. Contribute materials that support global campaigns, strategic initiatives and cross-agency donor positioning efforts. Ensure all content meets CRS editorial standards, brand guidelines, style conventions and accessibility requirements. Establish systems that strengthen communications capacity across CRS and partner offices in the region. Provide guidance, coaching and support to regional and country communications staff as needed. Support regional and country leadership in preparing communications for priority agency stakeholders. Contribute to planning, messaging, and execution of communications needs related to VIP visits. Mentor and support country communications staff in content production, storytelling and priority communications work.Produce high-quality marketing materials for the region that support priority objectives, including long-term campaigns and urgent needs.
Knowledge, Skills, and Abilitiesย
Solid understanding of a variety of audiences: Institutional donors, donor organizations, peer organizations, CRS global and field partnerships, the local and global Churchย Excellent written, oral communication skillsย Proficient skills in Adobe, InDesign, Canva or other graphic design platformsย Team playerย ย Self-motivated, proactive, resourceful and productiveย ย Demonstrated ability to produce a high volume of quality content under tight deadlines Strong research, analytical, and storytelling skills Ability to deal effectively with deadlinesย ย Flexible to changing contexts; respectful of guidance by those closest to the issues Strong training and representation/coaching skillsย ย Active collaboratorยRequired Languages:ย Fluency in written and spoken English.ย ย ย
Travel: Must be willing to travel up to 30%
Supervisory Responsibilities: No
Basic Qualifications
Bachelor's degree inย Marketing/ Communications,ย ย Minimum of 5ย years of work experience in communications and/or marketingย Experience working with international non-governmental organizationsยย
P ย ย ย ย ย ย ย ย ย ย ย Preferred Qualificationsย
Experience working in areas of development and humanitarian programmingย Overseas work experienceยAgency Competencies (for all CRS Staff):
Personal Accountability โ Consistently takes responsibility for oneโs own actions.ย Acts with Integrity - Consistently models values aligned with CRS Guiding Principles and mission.ย Is considered honest. Builds and Maintains Trust - Shows consistency between words and actions. Collaborates with Others โ Works effectively in intercultural and diverse teams. Open to Learn โ Seeks out experiences that may change perspective or provide an opportunity to learn new things.Agency Leadership Competencies:
Lead Change โ Continually looks for ways to improve the agency through a culture of agility, openness, and innovation. Develops and Recognizes Others โ Builds the capacity of staff to reach their full potential and enhance team and agency performance. Strategic Mindset โ Understands role in translating, communicating, and implementing agency strategy and team priorities.What we offer
CRS offers U.S. based staff a comprehensive benefits package, including medical, dental, life insurance, vision, and a generous retirement savings plan.ย Benefits packages for successful candidates employed outside the U.S. are based on the country of employment/in-country office where the candidate will perform the role.ย CRSยด work culture is a collaborative, mission-driven culture committed to improving the lives of the poor throughout the world.ย
Catholic Relief Services is the official international humanitarian agency of the Catholic community in the United States.ย Catholic Relief Servicesย works to save, protect, and transform lives in need in more than 100 countries, without regard to race, religion or nationality. ย Catholic Relief Servicesโย relief and development work is accomplished through programs of emergency response, HIV, health, agriculture, education, microfinance, and peacebuilding.ย We welcome as a part of our staff people of all faiths and secular traditions who share our values and our commitment to serving those in need. CRSโ processes and policies reflect our commitment to safeguarding children and vulnerable adults from abuse and exploitation.
CRS welcomes candidates from the countries and regions in which we work. In the event the successful candidate is an expatriate, the anticipated duration of the assignment is informed by a term limit, based on the type and level of the job and the needs of the agency.
CRS is committed to safeguarding program participants, community members, staff and volunteers from all forms of exploitation and abuse.ย The successful candidate is expected to sign and adhere to CRSยด Code of Conduct.
CRS talent acquisition procedures reflect our commitment to safeguarding the rights and dignity of all people - especially children and vulnerable adults - to live free from abuse and harm.
Disclaimer:ย This job description is not an exhaustive list of the skill, effort, duties, and responsibilities associated with the position.ย
CRS is an Equal Opportunity Employer.
General Requirements
CRS offers are contingent on the selected candidateโs ability to legally work where the position is to be performed. Every government has a unique set of work permit eligibility requirements.ย ย All positions requiring residence or frequent travel outside a home country must undergo and clear a pre-employment medical clearance; some work permit processes require clearing a separate government administered medical examination.
CRS prioritizes candidates who are citizens/ permanent residents of the countries where we have CRS offices.