IMPORTANT NOTICE REGARDING APPLICATION DEADLINE:ย please note that the deadline for applications is indicated in local time as per the time zone of the applicantโs location.
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This post is a limited-term fixed-term post.
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1. ย ย ย Organizational Context
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a.ย ย ย Organizational Setting
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The position is located in the Customer Experience Section (CXS), Infrastructure and Platforms Sector. The section is responsible for marketing and customer service activities with a view to coordinating the strategy, planning, and execution of the Organizationโs overall customer experience strategy in close collaboration with other areas of the Organization.
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b.ย ย ย Purpose Statement
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The incumbent coordinates and supports marketing and promotional activities across the organization. The incumbent assists in planning, coordinating, managing, and executing marketing and promotional activities conducted by both the internal marketing and promotion teams and the external marketing agencies. The incumbent provides support to ensure that WIPOโs marketing and promotional campaigns are well-planned and executed with high standards and meet the expected KPIs.
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c.ย ย ย Reporting Lines
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The incumbent works under the supervision of the Head, Customer Experience Section.
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d.ย ย ย Work Relations
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The incumbent will work closely with various stakeholders, both inside WIPO and external organizations.
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2.ย ย ย ย ย Duties and Responsibilities
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The incumbent will perform the following principal duties:
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a.ย ย Assist marketing and campaign planning - Liaise with the IP services colleagues (e.g. PCT, MADRID, HAGUE, and more) and CXS colleagues to understand the business needs and co-develop corresponding marketing campaigns to advance their objectives.
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b.ย ย Execute and coordinate the execution of marketing campaigns - Co-develop the implementation plan and establish a planning calendar for the agreed activities with colleagues and/or the marketing agencies. Leverage all WIPO channels and third-party outlets, where available, to support the success of the campaigns.
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c.ย ย Assist the marketing-related activities as required - including, but not limited to, publishing marketing content online, monitoring traffic, optimizing paid advertising campaigns, producing reports on the growth and analytics of campaigns to stakeholders, and monitoring marketing project status and budget.
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d.ย ย Implement lead management practices - Ensure the common lead management practices are followed, with the marketing campaigns executed. Ensure the personal data privacy framework for collecting and using personal data is followed.
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e.ย ย Provide editorial advice for user-centric marketing content & campaign - Assist messaging and production for agreed deliverables. Write or edit copy as needed for agreed deliverables. Assist in the selection of images or other visual assets to accompany written text. Assist in media production as needed.
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f.ย ย ย Create, advise, test, and deploy a variety of e-mail marketing campaigns for users across the Organization. Provide advice and implement e-mail marketing campaigns related to major events (e.g. GAP, WIPD, etc.) and webinar events. Provide support for matters related to e-mail marketing best practices.
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g.ย ย Perform other related tasks as required.
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3.ย ย ย ย ย Requirements
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Education (Essential)
First-level university degree or equivalent in marketing, communications, business administration, or other relevant fields.
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Education (Desirable)
Formal training with certifications from acknowledged institutions in one or more of the following - online marketing and communication strategies, tactics, and technologies; artificial intelligence technologies for marketing; e-mail marketing, campaign analysis, and reporting; brand development and engagement strategies and tactics.
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Experience (Essential)
At least three years of professional experience in marketing and communication, preferably with B2B and/or B2C companies, inter-governmental agencies, or online media agencies with regional/global coverage.
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At least two years of online marketing and communication experience, liaising (including in a remote setting) with internal stakeholders and external digital marketing agencies to deliver effective KPI-oriented digital marketing campaigns.
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Experience in project coordination.
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Experience (Desirable)
Experience in projects involving stakeholders from different backgrounds and cultures.
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Language (Essential)
Excellent knowledge of written and spoken English.
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Language (Desirable)