Digital Communications Officer

IMPORTANT NOTICE REGARDING APPLICATION DEADLINE:  please note that the deadline for applications is indicated in local time as per the time zone of the applicant’s location.

This post is a limited-term fixed-term post.

1.     Organizational Context

a.    Organizational Setting

The post is located in the News and Media Division in the Sector of the Director General.  The News and Media Division is responsible for overseeing the Organization's social-media content production and distribution activities, as well as press and media-related outreach. The Division produces and shares across a proliferating array of platforms engaging content to promote awareness and understanding of intellectual property (IP) as a driver of economic, cultural and social development, and how WIPO supports this.

b.    Purpose Statement

The Digital Communications Officer provides expertise in all areas of WIPO's online communications, with particular responsibility for contributing to the development and implementation of social media strategies in support of WIPO's communication goals, and managing WIPO's official social media presences.

c.    Reporting Lines

The incumbent works under the supervision of the Senior Digital Communications Officer.

2.      Duties and Responsibilities

The incumbent will perform the following principal duties:

a.   Manage WIPO's centralized social media presences, including Organization-wide coordinating and creating of content; managing community interactions to promote engagement and ensure reputational risk mitigation; monitoring the conversation about WIPO and IP on social media; compiling and analyzing metrics; and preparing related reports.

b.   Oversee the development, execution and optimization of organic and promoted social media campaigns.

c.   As focal point for all decentralized social media presences, develop strategies for new social media accounts, oversee their implementation and transition to operations; and ensure training and ongoing quality control.

d.   Represent the WIPO social media team in internal and external meetings, working groups, task forces and other fora to coordinate communication campaigns, share knowledge on social media communications; and foster partnerships with digital communications focal points in other stakeholder organizations.

e.   Contribute to formulating policy recommendations on the development of, and long-term strategy for, social media communications in support of WIPO's communication and stakeholder engagement goals; evaluate and provide advice on appropriate social media tools, platforms and strategies to strengthen engagement with target audiences.

f.    Perform other related duties, as required.

3.      Requirements

Education (Essential)

First-level university degree in communications, international relations, digital marketing, or other relevant fields such as social sciences or humanities.

Experience (Essential)

At least six years of professional experience in corporate communications, preferably in an international setting, with a focus on planning and delivering digital communications, including social media campaigns, in support of organizational goals.

Experience in and evidence of writing and editing content for online platforms.

Experience in using corporate social media management applications and analytics.

Language (Essential)

Excellent spoken and written knowledge of English and good knowledge of French.

Language (Desirable)

One other official UN language.

Job Related Competencies (Essential)

Excellent political judgment and ability to anticipate potential sensitivities.

Extensive knowledge of social media trends, platforms, tools, metrics and best practices.

Very good understanding of, and ability to apply, principles and best practices regarding content strategy.

Ability to quickly learn new issues, including complex or technical subject matter, and to apply new knowledge.

Excellent analytical and problem-solving skills.

Highly results-oriented. Ability to manage competing priorities and to deliver a high volume of time-sensitive outputs whilst ensuring meticulous attention to detail.

Versatile and self-motivated. Highly adaptable to new environments, skills, tasks and demands.

Excellent written and oral communication skills.

Strong interpersonal and team working skills, and ability to maintain effective partnerships and working relations in a multicultural environment with sensitivity and respect for diversity.

Job Related Competencies (Desirable)

Good understanding of the work of WIPO and IP issues.

4.      Organizational Competencies

1.    Communicating effectively.

2.    Showing team spirit.

3.    Demonstrating integrity.

4.    Valuing diversity.

5.    Producing results.

6.    Showing service orientation.

7.    Seeing the big picture.