Hardship Level (not applicable for home-based)H (no hardship)
Family Type (not applicable for home-based)
Family
Staff Member / Affiliate TypeUNOPS LICA9
Target Start Date2023-06-01
Job Posting End DateJune 11, 2023
Terms of ReferenceTitle: Associate Digital Analytics Officer
Location: Home-based
Section/Unit: PSP/ Supporter Engagement Section
ICA Level: UNOPS LICA-9 (equivalent to NO-B level)
Duration: from 01/07/2023 to 31/12/2023 (possibility of extension)
1.General Background
This position is with the Data and Analytics function in UNHCRs Supporter Engagement Section (SES) within the Private Sector Partnerships Service (private fundraising) and serves departments within Division of External Relations (DER), PSP and the wider UNHCR organization.
The Data and Analytics function supports UNHCR fundraising activities and works primarily with the Google stack of tools: Analytics 360, Tag manager 360, Search Console, BigQuery for data storage, management and ad hoc analytics, and the integration between the analytics tools and digital ad platforms including Google Ads, Google Marketing Platform and Facebook
The contractor will work with key stakeholders at UNHCRs HQ and in the regional offices to advise, develop and implement best practice digital analytics across our international web presence.
Specific attention will be given to ensuring high quality engagement measures are in place internationally
This will include:
โข Engagement with content
โข Sign-ups to email
โข Donations
2.Purpose and Scope of Assignment
Under the overall supervision of the PSP Data and Analytics Officer, the individual contractor will assist in the following:
โข Create and coordinate implementation of global standardized data convention for web and appmeasurement. Working with global network of colleagues across fundraising, advocacy and other programs.
โข Make our web measurement data more accessible by creating custom dashboards and reports in Google Analytics and make it available to teams such as digital fundraisers working with donoracquisition and retention, website owners, content editors and the management team
โข Work closely with teams to bring value from data and help them create corresponding actionsfrom data and insights
โข Help promoting a data-first based strategy and how to identify business opportunities fromanalyzing data
โข Be an advocate for the generally available dashboards in MS Power BI and work closely with theteam that create and manage these dashboards
โข Act as global focal point for digital tracking and analytics and work with regional and local UNHCRoffices internal and external experts on measurement reports
โข Support global network with outreach, knowledge management and training on digital dataanalytics
โข Translate fundraising teams and other internal stakeholder questions into KPIs and metrics thatcan be measured from user interactions with web and mobile app properties
โข Guide and monitor digital campaign colleagues' usage of UNHCRs digital marketing namingconventions for product codes and tracked URLs (UTM code application)
โข Develop, implement and maintain naming conventions within Google Analytics 360 (UniversalAnalytics and GA4) and Google Tag Manager
โข Keeping the team and UNHCRs global GA userbase updated with GA4 feature changes and othersignificant changes in relevant website, app and digital ads tracking technology
โข Support Data Quality Officer to identify and respond to systematic data discrepancies andimplementation issues
โข Maintain oversight on external trends potentially impacting web/app measurement and,together with the Associate Digital Tracking Officer, make sure that these trends areincorporated into UNHCRs measurement setup.
4.Qualifications and Experience
a.Education
โข University degree in Computer Science, Statistics, Business Administration or Marketing, or arelated field - data analysis and digital marketing qualifications preferred.
โข Google Analytics Certification for GA4 is preferred, but not a must.
โข Looker Studio (Google Data Studio) completed training course is preferred, but not a must.
b.Work Experience
โข 3 years relevant experience with bachelorโs degree; or 2 years with masterโs or equivalent orhigher degree
โข Work experience with Google Analytics is required
โข Experience with Looker Studio (Google Data Studio) is preferred
โข Experience with Google Cloud BigQuery is preferred
โข Experience with SQL is desired
โข Experience with Google Search Console is desired
โข Familiarity with general website structures (HTML, CSS) is preferrable
c.Key Competencies
โข Having an analytical mindset and good skills in explaining rather complex data in plain wordsand dashboards
โข Advanced knowledge of Google Analytics, Adobe Analytics or other relevant websitemeasurement platforms
โข Knowing a digital marketing teams general tasks and objectives to support them in theiractivities with data and insights
โข Knowing how a marketing automation team operates (Email, SMS and app push messages) andbe ready to support them in their activities with data and insights
โข Strong written and verbal communication skills
โข Strong interpersonal skills and ability to establish and maintain effective working relationshipswith people in a multicultural, multi-ethnic environment with sensitivity and respect fordiversity.
โข Fluency in written and oral English is required
โข Knowledge of another UN language desirable
4. Location and Conditions
This is a remote working position and the successful candidate will be home-based.
This position is initially up to the end of the year with possibility of extension subject to budget availability and overall performance of the incumbent. It is a full-time role starting from 8.30am to 5pm Monday to Friday (40 hours per week).
The remuneration level and the applicable entitlements and benefits may be different based on the residence of the most suitable selected candidate.
Recruitment as a UNHCR staff and engagement under a UNHCR affiliates scheme or as an intern is subject to proof of vaccination against Covid-19.
Standard Job Description
Required Languages
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Desired Languages
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Additional Qualifications
Skills
EducationBA (Required)
Certifications
Work Experience
Other informationThis position doesn't require a functional clearance