Mission and objectivesThe Ministry of Youth, Sport, and Arts (MYSA) is responsible for the development and implementation of Youth, Sport, and Arts development programmes to facilitate realization of their full potential and contribute to their physical and mental well-being. Following the change of Government on 12th August 2021, Parliament issued a Government Gazette Notice number 1123 in September 2021 which spelled out the mandates of the realigned Ministries including the Ministry of Youth, Sport, and Arts. The Department of Arts Development was created for the first time as a separate department in the Ministry of Youth, Sports, and Arts. Zambia has never had a National Arts Policy in its history and therefore the Arts Sector has not only lacked policy guidance but has also been uncoordinated. This has led to minimal impact of the arts sector and its growth in the country to be stunted. The realignment of the Ministry is envisioned to give the arts sector the needed attention for its transformation to a level to which it could effectively contribute to the Gross Domestic Product of the country meaningfully.
ContextThe Kwimbo National Arts Festival (NAF) celebrates its fourth edition, championing various artistic expressions. The festival will be held from 27th August to 31st August, 2025 at the Piaza, East Park Mall in Lusaka Zambia. Rebranded as โKwimboโ a word which in many Zambian languages means home, the festivals is positioning Zambia as the home of the arts. The past success of three years has created a platform for collaboration with corporates, community and other partners. The festival will integrate various themes aimed at promoting arts businesses. Provision of a platform for showcasing artistic excellence, capacity building and strengthening national identity. Building on last yearโs success, the Kwimbo 2025 themed, The Arts Live Here! The festival is about democratising access to arts and culture by taking it out of traditional venues and into public spaces, communities, and everyday life.
Task DescriptionThe Online Volunteers will: 1. Promote the event, manage and schedule social media content on assigned platforms using provided hashtags and materials. 2. Create and share engaging posts, videos, stories, and graphics to trigger interest for the selling tickets. 3. Promote the ticket selling points as provided by the organisers. 4. Engage with creative communities and followers, responding to queries and promoting the NAF 5. Use personal social media influence to amplify official content from NAF platforms (TikTok, Instagram, Facebook, YouTube). 6. Track basic engagement analytics (likes, shares, comments, registrations driven) and report on reach. 7. Attend virtual check-ins with the NAF digital team to align on messaging and campaign updates.
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