Mission and objectives The Knowledge Project is a partnership between UNDP and the Mohammed Bin Rashid Al Maktoum Knowledge Foundation seeking to promote knowledge generation and dissemination in the Arab region and beyond since 2008. It builds on three Arab Knowledge Reports, the Arab Knowledge Index, the knowledge4all portal, the Arab Reading Index, the Future of Knowledge Report and the Global Knowledge Index (GKI).
ContextThis task is part of the Future Skills Academy initiative, aimed at equipping individuals with the skills necessary for success in future job markets through high-quality educational programmes. The objective is to design a dynamic and visually appealing logo that reflects the academy's mission to foster skill development, learning, and career growth. The logo should resonate with a young, professional audience while maintaining a simple, modern aesthetic.
Task DescriptionThe task involves designing a logo for the Future Skills Academy initiative, which is part of the UNDP ARBA's Knowledge Project, aimed at equipping individuals with the skills needed to thrive in future job markets. The logo should visually reflect the academy's mission to foster skill development, learning, and career growth. It should appeal to a young, professional audience while maintaining a clean, modern, and minimalistic aesthetic. In addition to the logo design, the task includes the creation of a branding guide that outlines proper usage guidelines. This will ensure consistency across all platforms and materials, including business cards, letterheads, marketing materials, and the website. The guide should cover aspects such as colour schemes, typography, logo spacing, and acceptable variations for different applications. The logo should be adaptable for various uses and should work in both full colour and black-and-white versions. Mockups should be provided for business cards, letterheads, and other promotional items to demonstrate how the brand identity will be applied. The overall design should reflect the academy's values of innovation, education, and empowerment, ensuring it resonates with the target audience and enhances the academy's brand presence.
Competencies and values
Living conditions and remarks