Consultancy: Social Media and Digital Consultant - Req.#580839

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential. 

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone. 

And we never give up. 

For every child, HOPE!  Vacancy Announcement: Consultant Consultancy Title: Social Media and Digital Consultant Section/Division/Duty Station:, UNGEI Secretariat TEAM, Education-ADAP Section, Programme Group, New York HQ  Duration: May 19, 2025 to May 29, 2026 Home/ Office Based: REMOTE About UNICEF  If you are a committed, creative professional and are passionate about making a lasting difference for children, the world's leading children's rights organization would like to hear from you. For 70 years, UNICEF has been working on the ground in 190 countries and territories to promote children's survival, protection and development. UNICEF supports child health and nutrition, good water and sanitation, quality basic education for all boys and girls, and the protection of children from violence, exploitation, and AIDS. UNICEF is funded entirely by the voluntary contributions of individuals, businesses, foundations and governments. UNICEF has over 12,000 staff in more than 145 countries. BACKGROUND Purpose of Activity/Assignment:   UNGEI is a global partnership for gender equality in and through education. Our mandate is to catalyse and galvanize action locally, nationally, regionally and global for girls’ education and gender equality in education. The UNGEI Secretariat is governed by UNICEF policies of employment. We strive to uphold feminist and anti-racist principles in how we work and offer flexible work arrangements.  UNGEI’s communications team develops digital and social media content and campaigns to engage new audiences in topics (including ending gender stereotypes, girls’ and women’s rights, young, feminist leadership, school-related gender-based violence) and our programs, including our flagship Gender at the Centre Initiative, the Feminist Network for Gender Transformative Education and Feminist School. The social media and digital consultant is a creative, dynamic and exciting role. You will be responsible for creating responsive and strategic content to engage audiences across our platforms, and managing the digital platforms including the website, emails and social media. Scope of Work: As a skilled content maker, you will develop engaging video content (e.g. reels, TikTok) for social media, as well as high-quality static assets and posts that lean into current trends and conversations online on our issue areas. You will also support on the maintenance of UNGEI’s website and provide support for digital and online events. As an experienced digital specialist, you are familiar with standard tools for email, website and social media management. Specific deliverables: Deliverable 1: UNGEI Organic social media strategy & asset development Outputs • 12 x digital media plans with actionable and achievable KPIs in line with the overarching communications strategy for UNGEI 2025. Plan to include content & messaging calendar, audience targeting and innovative platform strategies • 12 x sets of digital assets (to include static, motion & video) developed and posted for the promotion of UNGEI core messaging & campaigns, in line with program and communication needs, including for the following programs/campaigns: Ending Gender stereotypes, Ending School-related gender-based violence, Gender at the Centre Initiative, Feminist School, Feminist Network • Development and management of up to 200 social media toolkits / trello boards / platforms to share content with partners • 5 meeting reports of coordination meetings with social media managers from UNGEI partners, including country-level Feminist Youth Coalitions, to facilitate joint social media communications  • 12 x reports on digital performance, audience growth, engagement and reach, along with recommendations for optimization • Up to 48 UNGEI assets developed and stored online Deliverable 2: UNGEI Paid media strategy  • Development and delivery of 2 paid media strategies to engage target audiences in our campaigns • Reports on paid media, including recommendations and actions for optimisation  Deliverable 3: UNGEI Website • 30 new web pages / blogs / resources posted on the UNGEI website  • up to 20 reports, newsletters, briefs or other content developed and designed for the Knowledge Hub • Knowledge Hub is organized and easy to navigate, resources are up to date  • Ending Gender Stereotypes campaign microsite up to date • 4 quarterly reports delivered on website performance against agreed KPIs, and recommendations for further optimization • Hold 6 check in calls with the website development team sharing updates and improvements to site • Check through and report up to 100 bugs and fixes on Jira, the website management platform Deliverable 4: Online / virtual and in-person events • Digital management for up to 24 UNGEI or partner-led online events, including attending and managing pre-event meetings, developing presentations, scheduling invites, and managing the technical aspects of the call  • Management of up to 24 recording files, including editing, file storage and sharing • Support communications and logistics of up to 5 in-person events, liaising with communications service providers (audio technicians, photographers, others), capturing content for social media and managing digital assets • Attend up to 48 team meetings to give updates on deliverables • Attend up to 48 1-1 check in calls with Comms lead to give updates on deliverables Deliverable 5: Email management • Drafting and sending up to 24 emails to the UNGEI mailing list • 24 checks and responses to the UNGEI email inbox  • Make up to 20 updates to mailing, user and contact lists in Every Action  Terms of Reference / Specific Deliverables Deliverable 1: UNGEI ORGANIC SOCIAL MEDIA STRATEGY & ASSET DEVELOPMENT -12 x digital media plans with actionable and achievable KPIs in line with the overarching communications strategy for UNGEI 2024. Plan to include content & messaging calendar, audience targeting and innovative platform strategies -12 x sets of digital assets (to include static, motion & video) developed and posted for the promotion of UNGEI core messaging & campaigns, in line with program and communication needs, including for the following programs/campaigns: Ending Gender stereotypes, Ending School-related gender-based violence, Gender at the Centre Initiative, Feminist School, Feminist Network -Development and management of up to 200 social media toolkits / trello boards / platforms to share content with partners -5 meeting reports of coordination meetings with social media managers from UNGEI partners, including country-level Feminist Youth Coalitions, to facilitate joint social media communications  -12 x reports on digital performance, audience growth, engagement and reach, along with recommendations for optimization -Up to 48 UNGEI assets developed and stored online 30 April 2026 Deliverable 2: UNGEI Paid media strategy  -2 paid media strategies to engage target audiences in our campaigns -4 reports on paid media, including recommendations and actions for optimisation 30 April 2026 Deliverable 3: UNGEI Website -30 new web pages, blogs or resources posted on the UNGEI website  -Up to 20 reports, newsletters, briefs or other content developed  -4 quarterly reports delivered on website performance  -Hold 6 check in calls with the website development team sharing updates and improvements to the site -Check through and report up to 100 bugs and fixes on Jira the website management platform and to the UNGEI team 30 April 2026 Deliverable 4:  Online / virtual and in-person events -Digital management for up to 24 UNGEI or partner led online events, including attending and managing pre-event meetings, developing presentations, scheduling invites, and managing the technical aspects of the call  -Management of up to 24 recording files, including editing, file storage and sharing -Support communications and logistics of up to 5 in-person events, liaising with communications service providers (audio technicians, photographers, others), capturing content for social media and managing digital assets -Attend up to 48 team meetings to give updates on deliverables -Attend up to 48 1-1 check in calls with Comms lead to give updates on deliverables -Participate in up to 20 additional coordination or planning meetings as required to support deliverables and team workflows 30 April 2026 Deliverable 5: Email management -Drafting and sending up to 24 emails to the UNGEI mailing list -24 checks and responses to the UNGEI email inbox  -Make up to 20 updates to mailing, user and contact lists in Every Action - Coordinate with team members and partners as needed to support planning, alignment, and timely execution of email-related and other communication tasks 30 April 2026 Travel International (if applicable) 1 international travel to Bangkok for Feminist Network event 1 international travel to New York/USA for an event organized by UNGEI Qualifications (1) Education Design, digital/social media, communications, marketing. Knowledge and experience in gender and/or education is a plus. Language Proficiency:  • Fluency in English mandatory. Fluency in another UN language is highly desirable. (2) Knowledge/Expertise/Skills required:  • At least 5 years of experience developing compelling content for social media and managing digital platforms • At least 3 years of experience in working with international organizations, NGOs, CSOs or brands • Highly proficient in standard design and digital tools, including Adobe, EveryAction/Mailchimp, Hootsuite, Canva as well as standard administrative tools such as Microsoft Office, Google Drive, Trello • At least 3 years of experience in supporting the planning and organization of campaigns, virtual events, workshops and meetings • Excellent attention to detail • Experience working in social impact campaigns is preferred • An understanding of issues related to gender equality in education and girls’ education required Requirements:  Completed profile in UNICEF's e-Recruitment system and  - Upload copy of academic credentials  - Financial proposal that will include/ reflect : o the costs per each deliverable and the total lump-sum for the whole assignment (in US$) to undertake the terms of reference. o travel costs and daily subsistence allowance, if internationally recruited or travel is required as per TOR.  o Any other estimated costs: visa, health insurance, and living costs as applicable. o Indicate your availability  - Any emergent / unforeseen duty travel and related expenses will be covered by UNICEF. - At the time the contract is awarded, the selected candidate must have in place current health insurance coverage. - Payment of professional fees will be based on submission of agreed satisfactory deliverables. UNICEF reserves the right to withhold payment in case the deliverables submitted are not up to the required standard or in case of delays in submitting the deliverables on the part of the consultant.  U.S. Visa information: With the exception of the US Citizens, G4 Visa and Green Card holders, should the selected candidate and his/her household members reside in the United States under a different visa, the consultant and his/her household members are required to change their visa status to G4, and the consultant’s household members (spouse) will require an Employment Authorization Card (EAD) to be able to work, even if he/she was authorized to work under the visa held prior to switching to G4.   Only shortlisted candidates will be contacted and advance to the next stage of the selection process  For every Child, you demonstrate… UNICEF’s core values of Commitment, Diversity and Integrity and core competencies in Communication, Working with People and Drive for Results. View our competency framework at: Here UNICEF offers reasonable accommodation for consultants/individual contractors with disabilities. This may include, for example, accessible software, travel assistance for missions or personal attendants. We encourage you to disclose your disability during your application in case you need reasonable accommodation during the selection process and afterwards in your assignment.  UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will be expected to adhere to these standards and principles and will therefore undergo rigorous reference and background checks. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check.  Remarks:   Individuals engaged under a consultancy will not be considered “staff members” under the Staff Regulations and Rules of the United Nations and UNICEF’s policies and procedures and will not be entitled to benefits provided therein (such as leave entitlements and medical insurance coverage). Their conditions of service will be governed by their contract and the General Conditions of Contracts for the Services of Consultants. Consultants are responsible for determining their tax liabilities and for the payment of any taxes and/or duties, in accordance with local or other applicable laws.  The selected candidate is solely responsible to ensure that the visa (applicable) and health insurance required to perform the duties of the contract are valid for the entire period of the contract. Selected candidates are subject to confirmation of fully-vaccinated status against SARS-CoV-2 (Covid-19) with a World Health Organization (WHO)-endorsed vaccine, which must be met prior to taking up the assignment. It does not apply to consultants who will work remotely and are not expected to work on or visit UNICEF premises, programme delivery locations or directly interact with communities UNICEF works with, nor to travel to perform functions for UNICEF for the duration of their consultancy contracts.