DUTY STATION
Geneva, Switzerland
COMMENCEMENT OF DUTY
To be determined NATURE OF APPOINTMENT
Variable (depending on needs of Department/Division)
3 Days/week - 12 months
Organizational Unit
Group on Earth Observations Secretariat (GEO) WMO is committed to achieving diversity and a balanced workforce. Applications are welcome from qualified women and men, including those with disabilities. The statutory retirement age after 1 January 2014 is 65. Pursuant to WMO Standing Instructions, the minimum age to be eligible for consideration for vacant positions is 18, and the maximum age must enable the candidate to serve for at least the term of the contract before reaching mandatory age of separation. DUTIES AND RESPONSIBILITIES
The Group on Earth Observations (GEO) and partners are developing the Global Ecosystems Atlas (the Atlas), an open, co-created public good consolidating ecosystem maps and AI-enabled layers to deliver consistent, comparable information on location, condition and change of ecosystems. In Phase 1 (2025โ2026), communications will build visibility, early user engagement and institutional/public support across audiences including CBD Parties and private sector. Applying the COMBI (Communication for Behavioural Impact) approach, this consultancy will support the Atlas Content & Multi-Platform Communications Consultant to design and deliver an integrated campaign strategy moving audiences from awareness to action. The consultant will plan and implement a 12-month series of Atlas campaigns, culminating in a major campaign at CBD COP17 in 2026, coordinating partner and channel activations.
CAMPAIGN STRATEGY
- Develop a detailed 12-month Atlas campaign strategy with objectives, audiences, key messages, tactics, timelines and KPIs.
- Identify hooks for campaign moments; deliver 3 mini campaigns (one/quarter) plus a priority campaign.
- Each mini campaign: 5 social posts, 1 short reel, 1 blog, partner content pack, 3 graphics.
- Define governance/approval flow.
- Produce a partner activation toolkit (copy blocks, slides, one-pagers).
- Maintain rolling editorial calendar aligned with communications strategy.
PRIORITY CAMPAIGN: ATLAS CHAMPIONS
- With Atlas team, design and execute campaign engaging officials from proof-of-concept countries as peer-to-peer Atlas champions.
- Deliver audience mapping, objectives, narratives, channels, metrics.
- Establish consent approach for on-record use.
- Build content pipeline/schedule tied to convenings.
- Prepare briefing docs, talking points, questionnaires.
- Outputs: 8โ12 testimonial clips, 12โ15 quote cards, 1 compilation reel, 1 press sheet, 30โ40 social posts, campaign webpage, feature article, partner content package.
- Produce performance analysis and final report with lessons learned.
MEASUREMENT AND REPORTING
- Create measurement framework/dashboard (metrics, reach, engagement, sentiment, conversion, amplification).
- Deliver quarterly performance reports (PDF/deck) with insights/recommendations.
- Produce final impact report on 12 monthsโ performance with next-step advice.
TEAM ENGAGEMENT
- Weekly 30-minute check-in and team meetings.
- Fortnightly risk/dependency log.
- Two review rounds on all content/assets.
DELIVERABLES
1. Campaigns strategy โ 12-month Atlas campaign plan aligned with Atlas Communications Strategy, including objectives, audiences (CBD Parties, private sector), messaging, channels and KPIs.
2. Partner activation programme โ Calendars, toolkits and content packs for consistent co-branding and amplification via partners.
3. Campaign execution โ Delivery of priority campaign, mini campaigns and moments tied to key events (IUCN WCC, CBD dialogues, COP17), across social, web, media, events.
4. Supporting content โ Creative production of hero video, testimonials, infographics, animations, ensuring quality, accessibility and brand alignment.
5. Measurement โ Metrics, dashboards, reporting cadence, A/B tests, optimisation and data-driven adjustments.
6. Internal coordination - Coordinate with country engagement and partnerships teams to ensure campaign touchpoints support bilateral outreach and stakeholder priorities; develop tailored materials as needed.
7. Reporting - Produce quarterly status updates and a final results report with insights and
recommendations for Phase 2. QUALIFICATIONS
Education
University degree in communications, journalism, public relations, international relations or a related field; advanced degree an asset.
Experience
Minimum 5-7 years' experience leading integrated campaigns in an international context; proven track record mobilising institutional partners; experience in environment, climate or biodiversity communications preferred; experience planning/activating campaigns at major multilateral events preferred.
Other requirements
Campaign strategy, audience segmentation, message development; partner/coalition activation; content commissioning and creative direction; strong digital literacy (social platforms, analytics, A/B testing, dashboards); excellent writing and editing; stakeholder management; familiarity with CBD/GBF, TNFD/SEEA EA and Earth observation concepts; ability to work independently and as part of a distributed team; vendor management and budgeting.
Languages
Excellent knowledge of English (both oral and written). Knowledge of other official languages of WMO would be an advantage.
(Note: The official languages of the Organization are Arabic, Chinese, English, French, Russian and Spanish.) Additional Information:
Proposed fee: Pay-Band Level B
Focal point email for addional information: jobs@geosec.org
Applications should be made online through the WMO e-recruitment system at https://erecruit.wmo.int/public.
Do not send your application via multiple routes. Only applicants in whom GEO has a further interest will be contacted. Shortlisted candidates may be required to sit a written test and/or an interview. Date of issue of vacancy notice:
