This is a hybrid position which requires 8 days/month in the office. You can be based in our office in Washington DC, London, The Hague. Existing work authorization is required at the time of application submission. To be eligible for this position in US, you must be a resident of DC, Maryland or Virginia at the start of employment.
About the Program:
WRI's Communications network aims to expand WRIโs reach, reputation and impact. Working as a globally coordinated network across the Institute's programs and country offices, we distil complex research into clear and compelling messages. We leverage a variety of channels โ including media relations, editorial content, digital marketing and more โ to inform and engage a growing audience of decision-makers, stakeholders and donors.
You will be part of the Core Communications team, which provides communications leadership and support to the entire institute.
Job Highlight:
With your media relations and strategic thinking expertise, you will help raise the profile of WRI and our experts, advancing our research and ideas to drive change in the world. You will assist in developing and implementing media relations strategies, building and maintaining relationships with journalists, writing and editing media materials and collaborating with staff across the Institute to communicate WRIโs work to external audiences.
You will work in an international environment where you will interact daily with reporters across the globe who will help tell our story. WRI is a recognized voice on sustainability and environmental issues, frequently engaging with reporters from top outlets across major international markets. You will also provide important input on communications strategies and messaging on a variety of topics from food to cities to energy. You will integrate equity into your work.
You will regularly interact with and be supported by communications experts both within Core Communications and across WRI and you will report to the Media Relations Manager within Core Communications.
What will you do:
Media Relations (40%):
- Serve as a key resource for reporters seeking information and interviews from WRI
- Build and manage relationships with journalists, field incoming requests, connect reporters with relevant experts across the Institute and around the world, while preparing staff for interviews
- Play an important role in WRIโs rapid external response to major releases and breaking news, including drafting and promoting press statements, and contributing to media strategies.
- Facilitate press calls and interviews between WRI experts and reporters
Strategy Support (30%):
- Be a trusted partner to WRIโs programs, help draft and shape their key messages, help them respond to media inquiries, and more
- Collaborate with teams to develop media strategies and draft and refine pitch language across programs
- Help organize and facilitate media trainings for WRIโs experts and leaders
Media Monitoring and Administrative Support (30%):
- Manage WRIโs media outreach and monitoring through Cision, overseeing the database and lists, organizing internal trainings, and advising staff on best practices
- Prepare and build targeted media lists through research of relevant media outlets
- Track media coverage and prepare media reports and analytics
- Coordinate with communications colleagues across WRIโs programs and international offices
- Draft, manage and publish web content on WRI.orgโs news page
- Provide general administrative support, such as scheduling, logistics, and event coordination.
What will you need:
- Education: You have a completed bachelorโs degree in a relevant field. Relevant work experience in lieu of degree is accepted
- Experience: You have 3+ years of full-time, relevant work experience, including in public relations, journalism, communications or a relevant field
- Experience pitching journalists with newsworthy data or information
- Experience landing media pitches in top-tier media outlets
- Demonstrable interest in issues related to environment, climate, energy, or development issues
- Experience working in Cision or a similar media database, including creating media lists and tracking media coverage
- Experience creating media reports and analytics
- Languages: You are proficient in spoken and written English, additional language skills are desirable
- Requirements: Existing work authorization is required where this position is based.
Potential Salary:
$69,000 - $78,000 if based in the US
ยฃ38,000 โ ยฃ45,000 if based in the UK
โฌ49,000 โ โฌ58,000 if based in the Netherlands.
Salary is commensurate with experience and other compensable factors.
How to Apply:
Please submit a resume with a cover letter by 3 January 2024. We may close for applications sooner if we receive a high volume of qualified applications.
You must