Project Context and Scope:
To support durable solutions addressing the pressing needs of displacement-affected communities in Armenia, the two years Empowering Livelihoods and Economic Vitality in Fragile and Conflict Zones (ELEVATE) project was launched in October 2024. Funded by the Korea International Cooperation Agency (KOICA) and implemented by the International Organization for Migration (IOM) in Armenia and Lebanon, the ELEVATE project seeks to integrate refugees and marginalized groups into Armenia's economic fabric, fostering resilience and aiming to achieve the following objectives:ย
Objective 1: Economic Resilience of Displacement-affected Communities: Enhance local economies, facilitate access to short-term and sustainable livelihoods, and enhance local economic infrastructure in displacement-affected communities and areas experiencing strong out-migration pressure.ย ย ย Objective 2: Empowerment of Marginalized Groups: Promote social and economic integration of marginalized groups with a focus on conflict sensitivity to mitigate negative coping strategies and address drivers of instability.Under Outcome 2 Vulnerable individuals have increased income-generation capacity, IOM will organize a social behaviour campaign jointly for displaced and local populations to improve financial behaviour. The aim is to cultivate societal change toward more responsible and sustainable financial behaviour in Armenia. For this IOM will work with behavioural science experts and media partners to design and roll out a national mixed-media behaviour change campaign. Traditional and social media will be used to communicate a message of individual financial responsibility, such as messages oriented to foster long-term fiscal planning, investment in development endeavours such as employment skills building that will increase future income, minimize gendered stereotypes about money management, among other topics co-designed with Armenian authorities and the private sector.ย
The consultant will be responsible for the development of the content of the national mixed-media behaviour change campaign.ย
Organizational Department / Unit to which the Consultant is contributing: Empowering Livelihoods and Economic Vitality in Fragile and Conflict Zones (ELEVATE) in Middle East and CIS, CS1298
Category B Consultants: Tangible and measurable outputs of the work assignmentย
Under overall supervision of the Head of Office in IOM Armenia, and the direct supervision of the Programme Officer, and in close coordination with relevant units, if necessary, the consultant will be responsible for the following tasks:
Pre-Assessment: Design a behavioural assessment methodology and validate it with IOM.ย Design a Monitoring and Evaluation (M&E) framework for the campaign, including baseline and endline indicators, and validate it with IOM.ย Identify and engage key stakeholders (e.g., government, financial institutions, private sector, civil society) to inform the assessment and ensure alignment with national priorities.ย Conduct a behavioural assessment to explore financial attitudes, motivations, barriers, and enablers among displaced and host populations.ย Produce a Behavioural Assessment Report summarizing findings and recommendations for campaign design.ย Support the development of Terms of Reference (ToRs) for the media company to implement the campaign.Campaign Design and Development:Based on assessment findings:
Define the campaign objectives,ย behavioural goalsย and key messages.Identify and segment target audiences based on behavioural insights.Design educational and promotional materials tailored to each audience segment.Integrate referrals to existing financial education resources and services.ย Collaborate with IOM and the Media company to pre-test messages with selected target groups.Support the development of a detailed campaignย implementationย plan, including timelines and milestones and communication channels together with the media company and IOM.Ensure that campaign materials are conflict-sensitive, gender-sensitive, and culturally appropriate.Implementation Support: Provide technical guidance to ensure behavioral consistency and accuracy of messages across all media formats.ย Review and provide feedback on draft materials, visuals, and outreach strategies developed by the media company.ย Monitor campaign roll-out and provide recommendations for real-time adjustments based on audience feedback and media analytics.Mid-term Review: Assess audience engagement with campaign materials to identify which content resonates most with target groups.ย Recommend and support adjustments to the campaign strategy and materials based on mid-term findings.Evaluation and Knowledge Transfer:ย Implement the post-campaign evaluation methodology, including data collection and analysis.ย Prepare a comprehensive Evaluation Report, including impact analysis, lessons learned, and recommendations for future financial behaviour change initiatives.Conduct a training session or knowledge-sharing workshop for IOM staff and partners on behavioural insights and campaign implementation.General: Participate in regular coordination meetings with IOM and the media company.Participate in mandatory IOM security and ethical trainings.ย Adress comments from IOM Country and Regional Office and Head Quarters on draft versions of the pre-assessment report, campaign plan and evaluation report until IOM approves the final version.Ahere to IOM standards and rules.ยCategory B Consultant hired to deliver Pre-Assessment Report, Campaign content and progress andย Evaluation Report on a four-instalment payment basis:
ย ย ย ย ย ย Deliverable 1Submission of the Behavioural Assessment Report and Monitoring and Evaluation Framework, incorporating stakeholder inputs and approved by IOM.
Deliverable 2ย
Submit Campaign Plan outlining the campaign objectives, key messages, educational materials, and implementation plan, reviewed and approved by IOM.ย
Deliverable 3ย
Submit mid-Campaign progress and assessment report with updates on the implementation of the campaign and any adjustments made, reviewed and approved by IOM.
Final deliverable
Submit Evaluation Report with comprehensive report on the post-campaign survey results and impact analysis and recommendations for future campaigns based on the evaluation findings.ย
Performance indicators for the evaluation of results
Quality of Pre-assessment and Evaluation report.Quality of campaign material:ย Feedback from IOM, stakeholders and target populations on the relevance and clarity of theย campaign messages andย educational materials.Timeliness:ย Adherence to agreed deadlines agreed on in the contract and the campaign development timeline and milestones.Education, Experience and/or skills required
Education:
Masterโs degree or PhD in Sociology, Behavioural Economics, Social Psychology, Development Economics, Finance or another related subject.ยย Work Experience:ย
Minimum of 5 years of research experience in social behaviour change, behavioural insights, or financial literacy programming, including experience in designing and managing research projects.ย Proven experience in designing and managing research, monitoring and evaluation and/or capacity building projects/grants.ย Demonstrated ability to analyse quantitative and qualitative data, including large datasets, and translate findings into actionable insights. Experience in working with local and central authorities, as well as international organization is a distinctive advantage.ย Experience collaborating with media or communication agencies is an advantage. Proven experience in technical report writing in English for diverse audiences, including donors and policy stakeholders. Experience in behavioural campaign design or financial inclusion programming is desirable.Skills:
Strong analytical and conceptual skills, with the ability to apply behavioural science frameworks to real-world challenges. Advanced computer literacy, including proficiency in Microsoft Office 365 (Word, Excel, Outlook, PowerPoint); familiarity with data analysis tools (e.g., SPSS, R, Stata, or NVivo) is an asset. Excellent organizational and time management skills, with the ability to work independently in a complex environment and deliver high-quality outputs within tight deadlines. Strong interpersonal and communication skills, with the ability to engage effectively with diverse stakeholders. Ability to work collaboratively in a multicultural team and contribute to shared objectives.Languages:
Fluency in English and Armenian is required (oral and written). Working knowledge of Russian is an advantageCompetenciesย
Values
Inclusion and respect for diversity: respects and promotes individual and cultural differences. Encourages diversity and inclusion. Integrity and transparency: maintains high ethical standards and acts in a manner consistent with organizational principles/rules and standards of conduct. Professionalism: demonstrates ability to work in a composed, competent and committed manner and exercises careful judgment in meeting day-to-day challenges. Courage:ย demonstrates willingness to take a stand on issues of importance. Empathy:ย shows compassion for others, makes people feel safe, respected and fairly treated.Core Competencies โ behavioural indicators
Teamwork: develops and promotes effective collaboration within and across units to achieve shared goals and optimize results. Delivering results: produces and delivers quality results in a service-oriented and timely manner. Is action oriented and committed to achieving agreed outcomes. Managing and sharing knowledge: continuously seeks to learn, share knowledge and innovate. Accountability: takes ownership for achieving the Organizationโs priorities and assumes responsibility for own actions and delegated work.ย Communication: encourages and contributes to clear and open communication. Explains complex matters in an informative, inspiring and motivational way.