E T Consultant - Employer Branding Specialist

E T Consultant - Employer Branding Specialist Job #: req34595 Organization: IFC Sector: Communications Grade: EC2 Term Duration: 1 year Recruitment Type: Local Recruitment Location: Washington, DC,United States Required Language(s): English Preferred Language(s): Closing Date: 10/20/2025 (MM/DD/YYYY) at 11:59pm UTC

Description

Build a career with impact. Working at the World Bank Group (WBG) provides a unique opportunity to help countries solve their greatest development challenges. As one of the largest sources of funding and knowledge for developing countries, the WBG is a unique partnership of five global institutions dedicated to ending poverty, increasing shared prosperity, and promoting sustainable development. With 189 member countries and more than 120 offices worldwide, the WBG works with public and private sector partners, investing in groundbreaking projects and using data, research, and technology to develop solutions to the most urgent global challenges.

The International Finance Corporation (IFC), a member of the World Bank Group, is the largest global development institution focused on the private sector in emerging markets. We work in more than 100 countries, using our capital, expertise, and influence to create markets and opportunities in developing countries. In fiscal year 2025, IFC committed a record $71.7 billion to private companies and financial institutions in developing countries, leveraging private sector solutions, and mobilizing private capital to create a world free of poverty on a livable planet. For more information, visit www.ifc.org. The Human Resources Department (HRD) provides strategic partnership to the business to develop and implement workforce strategies and meet organizational goals, including attracting, developing and deploying diverse and skilled talent.
The Employer Brand Specialist plays a pivotal role in shaping how prospective employees perceive the organization as an employer of choice. This role involves developing and executing strategic marketing initiatives in collaboration with various stakeholders to align with the organization’s brand identity. By managing and optimizing all physical and digital touchpoints that job seekers interact with, the specialist influences candidates’ decisions to apply and ultimately join the organization. These efforts are essential in building a compelling talent brand, attracting high-quality applicants, and enhancing the overall recruitment funnel to support long-term talent retention and organizational success.
Duties and Accountabilities:
•   Lead the development and implementation of the organization’s Employee Value Proposition (EVP), articulating the unique benefits of working at the World Bank Group (WBG). •   Lead the development of a new WBG careers website, modernizing its look and feel, enhancing content clarity, and consolidating information from multiple pages. Collaborate with internal stakeholders to ensure alignment with branding, accessibility, and user experience standards.•   Manage and update content on career platforms (e.g., LinkedIn, Glassdoor), internal sites, and recruitment materials including brochures, banners, handouts, and branded giveaways. •   Curate, write, and schedule engaging content for social media and newsletters, including staff stories and promotional campaigns—managing the production of nearly 100 assets annually.•   Direct photo shoots and video productions featuring brand ambassadors to enhance visual storytelling and recruitment outreach. •   Spearhead rebranding initiatives of recruitment programs such as the WBG Young Professionals Program (YPP), the WBG Internship Program, and others.•   Collaborate with talent attraction and communications teams to design, launch, and optimize campaigns across social media and paid advertising platforms. •   Track and report on the effectiveness of branding initiatives, including brand exposure, engagement, and perception on platforms like Glassdoor and LinkedIn. 

Selection Criteria

•   Master’s degree in communications, public relations, or related, and a minimum of 5 years of professional experience delivering employer branding and talent acquisition strategies.•   Deep understanding of marketing tactics, including paid-per-click management (PPC), campaign creation, and social media.•   Proficiency in photo editing software (Canva, Adobe InDesign) is desirable.•   Proficiency with social media management tools (Hootsuite, Talkwater) is desirable.•   Proficiency in video editing skills (Adobe Premiere Pro, Final Cut Pro, iMovie) would be a plus.•   Strong project management skills with a track record of successful campaign execution.•   Exceptional written and verbal communication skills for diverse audiences.•   Proficiency in social media management tools and analytics platforms.•   Ability to collaborate effectively across departments and levels within the organization.•   Detail-oriented and capable of multitasking in a fast-paced environment.•   Innovative thinking and adaptability to evolving branding and marketing trends, including the ability to leverage available AI tools and chat prompts.•   Strong analytical skills to assess the impact and return on investment of branding initiatives and campaigns.

WBG Culture Attributes:

1. Sense of urgency: Anticipate and quickly respond to the needs of internal and external stakeholders.
2. Thoughtful risk-taking: Challenge the status quo and push boundaries to achieve greater impact.
3. Empowerment and accountability: Empower yourself and others to act and hold each other accountable for results.

World Bank Group Core Competencies

We are proud to be an equal opportunity and inclusive employer with a dedicated and committed workforce, and do not discriminate based on gender, gender identity, religion, race, ethnicity, sexual orientation, or disability.

Learn more about working at the World Bank and IFC, including our values and inspiring stories. 

Note: The selected candidate will be offered a one-year appointment, renewable at the discretion of the World Bank Group, and subject to a lifetime maximum ET appointment of three years. If an ET appointment ends before a full year, it is considered as a full year toward the lifetime maximum. Former and current ET staff who have completed all or any portion of their third-year ET appointment are not eligible for future ET appointments.