What we do
The International Committee of the Red Cross (ICRC) works worldwide to provide humanitarian assistance to people affected by conflict and armed violence. We take action in response to emergencies and at the same time promote respect for international humanitarian law. We are an independent and neutral organization, and our mandate stems essentially from the Geneva Conventions of 1949. We work closely with National Red Cross and Red Crescent Societies and with their International Federation in order to ensure a concerted, rational and rapid humanitarian response to the needs of the victims of armed conflict or any other situation of internal violence. We direct and coordinate the international activities conducted in these situations.
The Law and Policy Forum (DP_FORUM) brings together ICRC's various training and dissemination capacities in humanitarian law, policy and action, with a view to promote IHL and other relevant norms, and to influence key actors and decision-makers on humanitarian issues of importance to the organization. Through its different components (academic relations and research, the International Review of the Red Cross, online and onsite legal training, the Visitors & Conference centre, the Humanitarian Law & Policy blog, the Research and Debate Cycle, and it’s research section), FORUM acts as a channel between the ICRC and the outside world. It carries out direct outreach activities to key external audiences, following a thematic approach and pursuing academic excellence.
The Law and Policy Forum is offering a one-year paid position for an Associate entailing the following tasks: digital content marketing, web editing and publishing, contact and information management, and analytics. The post holder will work under the supervision of the Managing Editor of the Humanitarian Law & Policy blog and in close collaboration with DP_FORUM’s Outreach Advisor with regard to the 2019 Debate Cycle.
Accountabilities & Functional responsibilities
Under the supervision of the Managing Editor of the Humanitarian Law & Policy blog, this person will support and implement the Law & Policy digital content marketing and strategy. In particular the person will be responsible for:
- Communication plans and implementation for DP_FORUM activities. As the main communication focal point for the unit, this person will create communication plans for the various DP_FORUM activities (and, at times, Department of International Law and Policy activities), working with those responsible for each activity. S/he will implement the communication plans through creating content for promotion, such as emails, social media content, video clips, etc.
- Social media. Maintaining and expanding upon DP_FORUM social media accounts with account owners, assessing and building upon the best strategies for reaching key target audiences. Liaising with the Digital Communications unit and other relevant departments to promote DP_FORUM’s activities through ICRC social media channels
- Analytics. Assessing and monitoring how different DP_FORUM events, publications and trainings perform online to provide statistics on how the different activities fare quantitatively. Helping build upon strategies for qualitative assessment. Working on prioritizing and contextualizing data analysis together with the Managing Editor of the Humanitarian Law & Policy blog. Building upon SEO techniques and other optimization techniques, such as google ads, with a view to reaching a higher volume of the target audiences
- Contact database and email campaigns. Regularly updating the unit's mailing list and mapping DP_FORUM’s audience in order to be able to engage efficiently with specific target groups. Helping build a new contact database. Working closely with the Digital unit on email campaign strategies.
- Law & Policy newsletter. Gathering, editing and emailing content
- Law & Policy Web Platform. Updating the web platform when necessary
- Humanitarian Law & Policy Blog. Ensuring the efficient dissemination of blog content, helping the Managing Editor build the blog’s audience and stimulate engagement
In collaboration with the Outreach Advisor, this person will provide to support the 2019 Debate Cycle From Norms to Action. This includes:
- Enhancing the visibility of the conference cycle by developing an external and internal communications strategies;
- Supporting the production of content derived from the events (e.g., written reports, interviews with experts, video clips, photo galleries);
- Planning and enacting promotional campaigns, in close collaboration with other ICRC units and partner institutions;
- Supporting the overall organization of the events and coordination with internal and external partners
In collaboration with the Head of the Humanitarium, this person will provide promotional support for other ad hoc events to varying degrees.
Certifications / Education required
Advanced university degree in Communications, Journalism or another relevant field
Professional Experience required
- Demonstrated experience in digital media and communications, including in particular digital marketing. Contact management experience an advantage.
- Previous professional experience in social media, email campaigns and/or analytics an advantage
- Previous experience with tools such as Canva, video editing tools, web design, layout, etc., an advantage
Desired profile and skills
- Keen interest in international humanitarian law and/or humanitarian action
- Keen interest in digital communication and technologies
- Proven ability to work as part of a team and work in a multicultural environment
- Sense of initiative and ability to work autonomously
- Strong analytical and organizational skills
- Strong writing skills and fluency in English. French an advantage
- Type of role: Associate
- Working rate:100%
- Starting date: 06 February 2019
- Location: Geneva
- Length of assignment: One year
- Type of position: Traineeship
- Application deadline: 07/12/2018