UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.
Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.
And we never give up.
For every child, every right.
How can you make a difference?
The impact of digital communication is very important in scale and speed. Over the last years, there has been a clear shift from earned and bought media to owned media. Traditional media has lower and lower numbers, whereas digital media is continuously growing.
It is key for UNICEF to promote its activities online through an integrated, consistent and coherent digital identity, promoting its global and national objectives: to be the leading voice for children, and to reach and engage people to defend child rights. In addition, a major priority for fundraising is to increase the number of leads and monthly donors as a base for sustainable income.
The overall responsibility of the Social Media Consultant is to develop communication materials to tell UNICEF’s story in a tailored manner for a wide range of online audiences (from children and parents to key decision-makers, corporate and private individuals donors, journalists etc.) using different platforms, technologies and tools. All materials will be aligned with the Digital Strategy developed in collaboration with the online agency. The Social Media Consultant will work under the supervision of the Communication and Fundraising team, in close collaboration with the online agency.
The key tasks expected to be fulfilled by the consultant are:Perform as the single point of contact (SPOC) between UNICEF in Romania’s team and the online agency, guaranteeing that all materials and campaigns are developed in time and providing an integrated feedback. Support in the development and implementation of the UNICEF in Romania’s Digital Strategy. Draft and maintain up-to-date the editorial plan for UNICEF’s digital channels. Draft and publish communication materials on online media with high potential for engagement and reach in different digital channels (Facebook, YouTube, Instagram, UNICEF platforms or other new channels). Provide community management for all digital channels owned by UNICEF in Romania. Collects feedback on various communications and fundraising materials and closely follow up on its timely and thorough implementation. Makes sure that the online agency has timely access to all materials needed for the implementation of the communications and fundraising campaigns: videos, texts, photos etc. Monitor and provide monthly result-based reports for social media campaigns and editorial plans. Offer analysis of the information, share key learnings and propose optimizations.
Identify new influencers and bloggers with high levels of engagement and reach in social media, as well as an alignment with UNICEF’s core values and mission, to further disseminate materials and content generated by the organization.Participate in different communications and advocacy events, field trips and fundraising campaigns to generate (live) social media content.
Expected deliverables:Support in the development and implementation of UNICEF in Romania’s digital strategy and integrated campaigns, in collaboration with the online agency. Weekly updated editorial plans for the different social media channels used by the organization. Regular social media analytics reports for the office digital channels as well as reports for ongoing campaigns. Daily community management of all UNICEF in Romania’s social media accounts. Communication materials to be used in social media and digital platforms with high potential to create engagement, raise awareness on topics regarding children and raise funds. The communication materials will include a timely drafted social media copy and related multimedia assets: short videos, photos, infographics, factographs etc. The development of communication products and materials must be timely executed and followed up to support country communication strategy, regional and global campaigns and priorities, and to support resource mobilization as set out in the work plan. Updated database of bloggers and influencers that could potentially contribute to share UNICEF in Romania’s digital content.
To qualify as an advocate for every child you will have…University degree in Communications, Journalism, Public Relations, Social Media or related field. At least 3 years of professional work experience in a digital media agency or in the digital media or e-commerce department of a company or organization. Proficiency in spoken and written Romanian and English languages is a must. Experience in covering social issues in Romania in social media in a sensitive and ethical manner, respecting child rights, is a plus.
Requested skills and abilities:The knowledge of how each social media platform and digital channel connects with each other and how these connections can be used for effective marketing is important. A social media consultant should be able to analyze data and use analytics to determine how well an organization’s online strategy is performing. Excellent storytelling skills both in English and Romanian, including for the online audiences. Ability to write in a user-friendly manner and to translate/ adapt complex information into accessible communication materials, according to the specific audience; Creativity in developing innovative communication materials and using relevant social media channels to achieve established KPIs. Basic editing skills for photos, videos and infographs. Credentials and/or portfolio are required (examples of written/video materials and campaigns, both in English and Romanian, with wide reach and engagement). Flexibility to work in a dynamic and fast-paced environment, responding with a positive attitude and high-quality deliverables. Experience with international organizations, UN Agencies and knowledge of UNICEF’s work is an asset.
General conditions: procedures and logistics
The Consultant will work at UNICEF premises and Online agency office.
Standard procedures in the delivery of the products
Copyright of materials belongs to UNICEF.
All materials in support of the implementation of the task will be provided by UNICEF office upon assignment of the specific tasks.
In case of late delivery of services and unsatisfactory performance on behalf of the Consultant, UNICEF may refuse to accept delivery of all or part of the services and claim liquidated damages as per UNICEF Special Terms and Conditions.
Timeframe and duration of the assignment
The selected Consultant will be working under UNICEF Contract for Services for a period of 11 months, with possibility of extension, upon evaluation and availability of funds.
Monitoring and evaluation of the assignment
The Consultant will report and work in close cooperation with the Communication and Fundraising Section and other sections, as relevant.
Applications should include:A brief cover letter in English; A recent CV in English; Sample of social media and online communication developed materials; Example of social media plan carried out for an event, or campaign.
A financial offer as per attached templateFinancial template_consultant_social media.docx, specifying the requested gross daily fee in RON, taking into consideration that the Consultant will be responsible for paying all his/her due income taxes as per Romanian fiscal legislation. Applications which do not include the financial offer will not be considered.
Note: The Consultant will sign a health statement prior to taking the assignment and the designation form will be completed. The Consultant will be responsible for paying income taxes and any other due taxes as per applicable national legislation. Travel costs to project sites and attending project meetings (situations when the Consultant is authorized to have access to UNICEF transport) will be covered by UNICEF outside the contract. Payments will be made monthly, based on the number of days worked and, on the activity, report signed by supervisor.
Awarding of the contract will be made based on a written test and face to face interview. Only shortlisted candidates will be contacted.
UNICEF is committed to diversity and inclusion within its workforce, and encourages all candidates, irrespective of gender, nationality, religious and ethnic backgrounds, including persons living with disabilities, to apply to become a part of the organization.
UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will, therefore, undergo rigorous reference and background checks, and will be expected to adhere to these standards and principles.
Mobility is a condition of international professional employment with UNICEF and an underlying premise of the international civil service.
Only shortlisted candidates will be contacted and advance to the next stage of the selection process.